Social Networks and Blogs Claim 21.3% of Internet Time

Nielsen whipped out a mess of interesting data in its “State of the Media: U.S. Digital Consumer Report” for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.

According to the report, 13.4 percent of mobile phone time is spent with text messaging, followed by 11.1 percent with a browser, 5.5 percent with social networking apps, 5.4 percent with a dialer, 5.3 percent with email/IM, 2.3 percent with music/video apps, 1.1 percent with a camera and 55.8 percent with other apps.

For Internet time, 21.3 percent is spent with social networks/blogs, 7.7 percent with online games, 6.5 percent with email, 4.3 percent with videos/movies, 3.8 percent with portals and 56.5 percent with other categories.

Nielsen also looked at Internet time with brands and found that 44.7 percent is spent with YouTube, 10.7 percent with Netflix, 6.9 percent with Hulu, 3.0 percent with VEVO, 1.3 percent with AOL Media Network, 1.3 percent with CBS Entertainment Websites and 32.2 percent with other brands.

The report also looked at what tablet and smartphone owners do while watching TV. Nielsen found that 57 percent che cked email, 44 percent surfed for unrelated info and 44 percent visited social networking sites during a program. During a commercial, 59 percent checked email, 44 percent surfed for unrelated info and 44 percent visited social networking sites.

Facebook was the top website visited while watching TV, followed by YouTube, Zynga, Google Search, Yahoo! Mail, Craigslist, eBay, Electronic Arts (EA) Online, MSN/Windows Live/Bing, and Yahoo!’s homepage.

Nielsen also found that 34.4 percent of males and 38.5 percent of females access social networking sites with their mobile phones. Meanwhile, 0.8 percent of males and 2.3 percent of females access these sites via e-readers, while 3.4 percent of males and 3.1 percent of females access these sites via iPads.

By the end of 2011, there were 181 million blogs around the world, according to NM Incite. Blogger is the No. 2 social networking/blogging site in the U.S. with 46.3 million unique visitors, while WordPress.com is No. 4 with 20.4 million visitors and Tumbler is No. 6 with 13.8 million visitors.

Nielsen also found that 52 percent of consumers trust branded websites, followed by 46 percent for ads on TV, 36 percent for TV program product placements, 36 percent for ads in search engine results, 32 percent for online video ad and 32 percent for ads on social networks.

Source:

http://www.nielsen.com/us/en/insights/reports-downloads/2012/us-digital-consumer-report.html