Ronald McDonald House Launches Integrated Social Campaign

Ronald McDonald House Charities (RMHC) is launching an integrated social media campaign this month to raise awareness for the nonprofit's core programs.

The "Season of Giving" campaign is kicking off with branded pages on YouTube, Flickr and Facebook, profiling families and individuals who have been helped by RMHC services, such as the Ronald McDonald House, Ronald McDonald Family Room and the Ronald McDonald Care Mobile.

The charity is also launching a newly redesigned Web site, which will feature video testimonials and a friends and family e-card function.

The campaign will also be supported by direct mail and print advertising featuring the personal stories of the Gonzalez and Wilcox families who benefited from the service of a Ronald McDonald House.