Friends With Benefits: Dialoging With Customers In Social Media

BRAND MANAGERS SPEAK OF “DIALOGING” WITH CUSTOMERS IN SOCIAL MEDIA, BUT THEY SHOULDN'T NEGLECT THE BENEFITS OF BUYING SHOPPER LOVE. ACCORDING TO A RECENT SURVEY OF “CONNECTED CUSTOMERS” BY DIGITAL AGENCY RAZORFISH:

44% SAY THEY FOLLOW A BRAND ON TWITTER TO LEARN ABOUT EXCLUSIVE DEALS

37% SAY THE SAME ABOUT FRIENDING BRANDS ON FACEBOOK OR MYSPACE

ONLY 25% (TWITTER) AND 33% (SOCIAL NETS) SAY THEY ARE CURRENT CUSTOMERS OF BRANDS THEY FOLLOW