Brand manageers speak of "Dialoging" with customers in social media, but they shouldn't neglect the benefits of buying shopper love
BRAND MANAGERS SPEAK OF “DIALOGING” WITH CUSTOMERS IN SOCIAL MEDIA, BUT THEY SHOULDN'T NEGLECT THE BENEFITS OF BUYING SHOPPER LOVE. ACCORDING TO A RECENT SURVEY OF “CONNECTED CUSTOMERS” BY DIGITAL AGENCY RAZORFISH:
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44% SAY THEY FOLLOW A BRAND ON TWITTER TO LEARN ABOUT EXCLUSIVE DEALS
37% SAY THE SAME ABOUT FRIENDING BRANDS ON FACEBOOK OR MYSPACE
ONLY 25% (TWITTER) AND 33% (SOCIAL NETS) SAY THEY ARE CURRENT CUSTOMERS OF BRANDS THEY FOLLOW
