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“On the Internet, no one knows you're a dog,” the cartoon says. But if you're a dog and don't care who knows it — or a cat comfortable with your feline side — then Purina has a social network for both you and your owner. It's called PetCentric Place, and it's one of a number of online initiatives pet brand Purina has either launched, re-launched or just buffed up in recent months, with an eye to strengthening ties with its human customers by getting more involved with its four-legged ones.

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