The Top 5 Corporate Blogging Mistakes—and How to Avoid Them

Corporate Blog Tip #3: Keyword Content

Many business blogs are too broad. Businesses make the mistake of writing about the big picture and not sticking with content that engages the reader. Much like titles, keywords play a major role here. Google's Matt Cutts addresses this in saying, "Think about what people are going to type, and talk about that." Keep it simple. Keywords are your guide to what your organization should be writing about. Your visitors are telling you in every search exactly what they are looking for. Ian Lurie, author of "Conversation Marketing" sums it up this way, "Think about the words that people use to find you. Then, as a revolutionary new internet marketing strategy, actually write those words in your copy."

This may be slightly sarcastic, but it is great advice. Also, beware of overstuffing keywords. Use the keyword phrases where they make sense and try to keep them to about 7-10 percent of total content so you don't look like a spammer.

Next Tip: Content volume