The Top 5 Corporate Blogging Mistakes—and How to Avoid Them

Corporate Blog Tip #2: Blog Titles

When talking about blog titles, SEO expert Steven Bradley said,"By far the most important piece of writing you'll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page."

A frequent blogging mistake is to go "cute" on a blog title. A good example of this would be a blogger using "Computer Chat" instead of using "Laptop Computer" as the title of their blog. The title is only relevant to search engines and the searchers themselves. When you think about a multiple blog strategy, it is key to title all of your blogs with the specific keywords your prospects may be searching for.

Next Tip: Keyword content