The Top 5 Corporate Blogging Mistakes—and How to Avoid Them
Most business blogging fails to accomplish anything that is really meaningful, or more importantly measurable. That leaves a lot of businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned.
Today, we are going to fix that problem by pointing out five common mistakes and how to remedy them.
Corporate Blog Tip #1: No real goal
In business, nothing occurs without goals. The only goals a company should implement are ones that will move the business forward. Many business bloggers consider community, comments and subscribers to be goals. But the fact is, these "goals" are very hard to manage and will not contribute to your bottom line. In a report by Forrester this fall, the question was asked, "What is the nature of success you have achieved with blogging?" Brand awareness was the number one answer at only 24%.
The key value of corporate blogging should be targeted search engine optimization. Blogs are popular with search engines and searchers love landing on content that is relevant to their search with content written by human beings. The biggest mistake most business bloggers make is not making blogging for search one of their top priorities.
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© 2012 Penton Media Inc.
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