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First Wives Club Engages in Social NetworkingWhen you're going through a tough time, you need friends more than ever. And if they an identify with your experiences, even better... |
Direct MarketingIt’s All About Me: Gen Y Sets Its Own rules for DM EngagementIf you're reading this in the print edition of Direct, this article is not about you. But if you're scanning it online in one of several browser windows... Online MarketingAlive and Kicking: Execs Agree that E-mail DM is SoundIf you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries... Public RelationsStupid PR Watch: Counting Obama's ChickensAs editor of now defunct dot-com trade publication iMarketing News in the late nineties and into 2001, I was forever telling reporters not to write glowing prose about companies that could be a source of embarrassment if the firms were to go belly up.... |
Brand MarketingPepsi To Invest $1 Billion in ChinaPepsiCo plans to invest $1 billion in China over the next four years, one of its fastest growing international markets. The funding marks the largest investment... PromotionsKraft Uses Bloggers in Velveeta Recipe ChallengeKraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10.... ResearchMarketing to a Captive AudienceWhen your customers' attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here's what you can do with that environment to determine whether the customer has a good or bad experience... How To |
How to Choose a Workforce Management System
