Opt-In B-to-B Masterfile

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans 

April 12, 2024 by Danny Tomsett - AI in Marketing

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

April 5, 2024 by Chief Marketer Staff - Futbol

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

April 5, 2024 by Dustin Siggins - Communications

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

April 5, 2024 by Kaylee Hultgren - Event Marketing

Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

March 29, 2024 by Chief Marketer Staff - Brand Engagement

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

March 29, 2024 by Chief Marketer Staff - AI

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

March 29, 2024 by Kaylee Hultgren - CMO

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

March 22, 2024 by Chief Marketer Staff - Consumer Data

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

4 Practical Questions to Ask About AI’s Marketing Applications

March 22, 2024 by Vikram Ramachandran - AI

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

March 15, 2024 by Kaylee Hultgren - Apple Vision Pro

Six Solid Brand Activations at SXSW 2024

March 15, 2024 by Chief Marketer Staff - Event Marketing

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

Experiential Inspiration: 15 Brand Activations from the Super Bowl

March 8, 2024 by Chief Marketer Staff - Brand Engagement

How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year

March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing