Direct Marketing
Greco Out at DMA—Now What?
Following a board member's allegations of bylaw violations last fall and member ire about his steadily escalating salary, Direct Marketing Association...
Leading Questions: Chief Marketer's First Prospecting Survey
It's become an axiom for these cost-conscious times: It's cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,...
New Postal Forum Debuts
A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas...
Dirty Files Cost Mailers $$: Survey
Many large volume mailers aren't keeping their house files up to date, and that's costing them money, according to a survey by Pitney Bowes. In Nov. 2008,...
Pitney Bowes Addresses a Shifting B-to-B Market
When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct...
Anaheim? They've Got an App for That
The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications...
DMA Boardgames: The Aftermath of the Association's Fall Follies
DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE'S FIGHT IS OVER. He's back on the board, along with two new members chosen at his recommendation....
Rough Times for Good Causes
THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship...
Be Omipresent, Like Martha Stewart | Be Everywhere
Direct mail isn't cheese, so there's no reason it should stand alone Try emulating Martha Stewart's strategy of brand omnipresence. The domestic diva's...
Tip for Writing Winning Direct Mail Copy | Lucky 13
Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer's holy trinity. Yet too many unseasoned...
Don't Be Shy: Ask Where Data Came From
Ask the origin of any data a broker is trying to sell you...
When to Send: E-Mail Timing Tips
Contrary to what some marketers assume, people generally don't open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based...
