As Mattel's head of global licensing, Richard Dickson oversees Barbie, Hot Wheels, Fisher-Price and many other of the world's best known toy brands. Promo magazine's Amy Johannes recently talked with Dickson about how the company is turning these playthings into lifestyle properties
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As Mattel's head of global licensing, Richard Dickson oversees Barbie, Hot Wheels, Fisher-Price and many other of the world's best known toy brands. Promo magazine's Amy Johannes recently talked with Dickson about how the company is turning these playthings into lifestyle properties. Read the full toy story on Promo Magazine.
