Vertis Communications has introduced ¡Alcance! en tu Buzón, a bilingual booklet which will be sent via traditional mail to 2.1 million Hispanic homeowners.
The package containing the booklet will also feature special ride-along promotions and trackable, targetable marketing efforts. The 12-page, bilingual booklet will be distributed in conjunction with holidays that hold special relevance for Hispanic consumers, including Thanksgiving and Christmas, Cinco de Mayo and Mother's Day, COPA America, and Mexican Independence Day. The timing of the efforts will target multi-generational and multi-gender homeowners during peak shopping seasons.
The booklet will contain gatefold coupon panels for center spread advertisers, a card-size coupon integrated on additional pages, trackable personalized barcodes, retail logos displayed on the envelope flap, and other direct mail advertising opportunities for retailers.
Vertis Communications has introduced ¡Alcance! en tu Buzón, a bilingual booklet which will be sent via traditional mail to 2.1 million Hispanic homeowners.
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