Telematch, a direct marketing service provider, has been acquired from publisher Gannett Co. Inc. by an investment group led by Brook Venture Partners. DM veteran Peg Kuman was named CEO.
The company will remain in its Springfield, VA location, and its management team will remain in place, according to Kuman. It is now leasing space from Gannett.
Telematch offers several services, including postal presort, data hygiene, matching, enhancement and appending.
“The intention is to take a company with high quality and brand recognition and grow it,” Kuman said.
She added that the company has relationships with “all the blue-chip” data providers.
Telematch was founded in 1980 as part Times-Journal and acquired by Gannett with its parent in 1991. It serves a range of clients, including financial services companies, insurance providers and publishers, and has 30 employees.
The firm is “well positioned” to serve the online sector, Kuman added.
Kuman most recently worked for PDS-Anchor, a division of Anchor Computer. She has also held executive positions at The Powerline, a Publisher’s Clearing House company, Fingerhut Corp. and Garden Away Corp.
Brook Venture Partners provides what it calls “expansion-stage capital” mostly to information and medical technology companies in the Northwestern United States. It focuses of investments in the $2 million to $5 million range.
