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Redcats USA Taps Alliance for DM and Credit Services

Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.

Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.

The budget was not disclosed.

Specifically, Alliance will provide direct mail and e-mail marketing services as well as account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, remittance processing, marketing and customer service functions.

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