Experian has named Joseph M. Paulsen as senior vice president and general manager of its integrated marketing services business. Previously, he was general manager of Fair Isaac’s marketing services business, and has also served a consulting parter at PriceWaterhouseCoopers.
MIVA Direct Inc. has named Mark A. Ribaudo as vice president, direct marketing. Previously, Ribaudo served as brand manager, premium brands at Philip Morris USA. He has also worke dfor Doubleday Direct and International Masters Publishers. MIVA Direct is the homepage, toolbar and content division of digital media company MIVA Inc.
Helio Micro Utility Inc. has named Tom Choate as chief marketing officer. He will also serve on the company’s board of directors. Helio Micro Utility is a seller of solar energy. Choate launched FreeShop.com, a site providing direct marketing offers from major brands. He sold that company, later known as Aptimus, to Apollo Group Inc. in 2007. He has also worked for Prodigy and Softdisk Publishing.
