• Chief Marketer Network:
  • Promo
  • Direct

Penney Posts Losses

J. C. Penney Co. Inc. posted net income of $430 million for the fourth quarter, a 3.6% decrease from net income of $477 million in the prior year.

J. C. Penney Co. Inc. posted net income of $430 million for the fourth quarter, a 3.6% decrease from net income of $477 million in the prior year.

The firm reported net sales of $6.4 million for the quarter ended Feb. 2, a 4.1% decrease from $6.7 million last year.

The direct marketer and retailer posted an 13.7% increase in Internet sales during the quarter.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us