The recent increase in postage rates and looming U.S. Postal Service cutbacks mean marketers who rely on direct mail must find more cost efficient ways to use the medium.
Insert media can be one viable option. Inserts ride along with a variety of distribution partners in everything from fulfillment packages and catalogs to billing statements and sample packs.
Some insert media fast facts:...More
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple...More
Even with recent industry consolidations over the past few years and a looming recession, insert marketing is holding its own and some parts of it seem to be growing a bit....More
Insert media account management activity has been hotter than its usual tepid self during the last few weeks. Several large accounts have moved to new managers, while new programs have come on the market....More
