NEW LISTS
SmileMakers
This list names 103,148 dentists, orthodontists, medical offices, schools and libraries. They use SmileMakers children's giveaways, such as stickers, buttons and balloons, to reward or motivate kids.
Cost: $90/M
Selections: January-June 2000 and July-December 1999 buyers, interest, state/SCF/ZIP
Contact: MeritDirect LLC, 203-541-2323
PS Magazine
A fashion and lifestyle publication catering to British women, who make up 98% of its readership. Launched last spring, this subscriber, respondent and prospect list already contains 92,976 records. The typical reader is a 32-year-old female with high disposable earnings.
Cost: $250/M
Selections: Gender, home, business, country, region
Contact: List Services Corp., International List Management Division, 203-743-2600
Popular Ceramics
Names 12,000 subscribers to this magazine for those interested in the creative fired arts. The title is geared toward beginning and advanced hobbyists, teachers, studio owners and manufacturers.
Cost: $95/M
Selections: Expires and prospects, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500
Health & Wealth Builders
The 7,339-name list identifies Australians who subscribe to and/or buy various health-related newsletters and books.
Cost: $250/M
Selections: Hotline, publication, state
Contact: J.R. Direct Response International, 604-940-0277
MOBs Extraordinaire
Marketers using this database can reach more than 3 million mail order buyers. The average purchaser is between ages 40 and 45 and earns more than $75,000 annually. Seven out of 10 of those listed are homeowners.
Cost: $65/M
Selections: Quarterly hotline, age, gender, credit card, income, telephone number, presence of children, marital status, homeowners, catalog buyers, merchandise category buyers, state/SCF/ZIP
Contact: Response Media Products Inc., 770-451-5478
Xdrive
This file contains the names of 159,000 registrants for a monthly hotline offered by Xdrive, a firm that provides Internet storage and file access. The average user is an 18- to-31-year-old male. All names are registered online and can be reached at their home addresses.
Cost: $135/M
Selections: Gender, number of employees, industry, revenue, job title/function, state/SCF/ZIP
Contact: Direct Media Inc., 203-532-1000
Concrete Construction
The 38,161-name list of active subscribers to this magazine includes contractors, engineers and others who design, specify, place, repair and use concrete. More than six in 10 either own or are president of their firm.
Cost: $110/M
Selections: Job title, primary business activity, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020
German Computer Owners
Schober's German computer owners and Internet access list is taken from the firm's German residential master file. The company surveys households to collect diverse lifestyle information. There are 527,451 names listed here.
Cost: $400/M
Selections: Gender, age, spending preferences, residence, garden, have e-mail address, Internet access and/or mobile phone
Contact: Kroll Direct Marketing Inc., 609-275-2900
Psychotherapy Book Club
Consists of 19,355 active members of Jason Aronson Inc.'s Psychotherapy Book Club, which targets professional therapists and counselors. Titles cover a variety of topics, including psychoanalysis and child psychology. More than half of these individuals spend at least $100 per order.
Cost: $90/M
Selections: Business, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800
College Recruiters
There are 7,377 names on the Campus Recruiters and College Career Counselors list. Individuals work in career services and human resources departments at universities and colleges, or in corporations that recruit at college campuses.
Cost: $65/M
Selections: Number of employees, telephone number, fax number, job function, title, gender, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200
ACCOUNT ACTIVITY
New Homeowners
More than 5 million people who purchased a new home are listed in this database.
Cost: $85/M
Selections: Last one-, three-, six and 12-month new homeowners, telephone number, age, gender, state/SCF/ZIP
Contact: Walter Karl, 914-620-0700
Federal Executives
The Accepted Federal Government Executives master file identifies 28,000 high-level government officials, from the president of the United States and chiefs of staff to military personnel.
Cost: $60/M
Selections: Gender, department, telephone number, fax number, state/SCF/ZIP
Contact: Market Street Lists Inc., 603-772-6666
Psychic Power
Names 167,125 individuals who responded to a Psychic Power Center infomercial and agreed to receive 30 minutes of free advice and a trial membership.
Cost: $80/M
Selections: Hotline, telephone number, gender, state/SCF/ZIP
Contact: Carney Direct Marketing, 949-581-5100
DeSantis Collection
Edith Roman Associates Inc. is now managing the list of 40,139 mail order buyers from this men's apparel catalog. The typical purchaser is between ages 45 and 60. Average household income is $100,000.
Cost: $115/M
Selections: Last three-, six- and 12-month buyers, last-12-month inquirers, last 13- to 24-month buyers, gender, dollar amount of purchase, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 914-620-9000
CARD DECKS AND INSERTS
Catholic BMG Music Buyers
American List Counsel Inc.'s BMG continuity club file has a new select: Catholic BMG Music Service members. The database lists more than 4 million individuals.
Cost: $106/M
Selections: Homeowners, hunting/shooting, cooking, presence of children, affluent members (household income above $75,000), ethnic, PC owners, mature members (age 50+), horticulture/craft and hobby enthusiasts, quilting, needlework, sewing, woodworking, do-it-yourself, golf, outdoors, fishing, health and fitness, tennis, pet owners, financial investors, gender, under-$24, $25+, $50+, $75+ buyers, source, monthly hotline, last-six-month hotline, quarterly hotline, shipment level, age/gender of child, income, age, state/SCF/ZIP
Contact: American List Counsel Inc., 800-252-5478
Victorian Trading PIP
This is a new program from the LH Management Division of Leon Henry Inc. Inserts are included in outgoing product shipments from the Victorian Trading Co. gift, clothing and accessories catalog.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
