Everyone — from accountants to Web page designers to masseuses — needs to know how to sell their services.
This is what C.J. Hayden wants to help people do with the second edition of her book “Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches” (Amacom).
“Get Clients Now!” is for self-employed professionals. It uses the concept of a cookbook, offering readers “recipes” for directory advertising, print ads and follow-up mailings and meetings.
Content updated for the new edition includes tips for integrating online and traditional marketing tactics; increasing Web site traffic with keyword-rich content and links; using e-zines and e-mail blasts to facilitate follow-up; building a Web presence with blogs and online article placement; increasing referrals through partnerships and strategic alliances; and using free information to build a prospect's trust.
Readers are encouraged to create an action-plan worksheet, outlining their current clients and business goals, including target dates and what “ingredients” are needed to make that happen.
Hayden is the principal of Wings Business Coaching LLC, San Francisco.
