WHAT Hudson Valley Direct Marketing Association
MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual members
WHY YOU SHOULD JOIN “We pride ourselves on our educational offerings,” says John LaGreca, HVDMA president and vice president of Nyack, NY-based Federal Direct. To keep things interesting, speakers don't make prepared presentations at meetings; everything is done in a question-and-answer format. A moderator typically oversees a panel discussing a particular topic. “The audience becomes very involved,” LaGreca says. “They can ask a question at any time. It's very interactive.”
Events Four to five educational luncheons are scheduled annually. A summer golf outing and several other social events are held as well. Each year the HVDMA raises money to award one or more scholarships to direct marketing graduate students at New York's Mercy College. Funds come from raffles at meetings and a silent auction at the holiday party.
Web site www.hvdma.org
