DRTV

For golfers, the end of the game may be the perfect hour for a cocktail. For Backjoy Orthotics, it's the perfect time for promotion...More

Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970's pop icon Debby Boone. Lifestyle Lift's core demographic – women in their mid-50s through mid-60s – influenced the choice of Boone as spokesperson. "We wanted someone with a wholesome image who was relevant to our target audience," says Lifestyle Lift CMO Steve Hanson. That audience would have been in its 20s and 30s during the time of her biggest hit "You Light Up My Life," the summer of 1977....More

Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day....More

LA Weight Loss expanded its direct marketing strategy earlier this month with DRTV spots running on cable and broadcast networks....More