NEW LISTS
American Lifestyle Database
Dunhill International List Co. Inc.'s American Lifestyle database features 34 million postal records. The database includes list segments naming 6 million golfers, 4.3 million casino gamblers, 11 million computer owners, 16 million investors and 14 million travelers. Demographic and lifestyle selections can be cross-matched for enhanced targeting. For example, cruise ship travelers who play golf and gamble can be selected as criteria for generating a list. Separate segments are available for differentiating between investors who own and those who plan to buy life insurance, mutual funds, stocks or bonds. Similarly, there are segments based on the type of vacation taken or planned, among travelers interested in theme parks, resorts, cruises, time shares and family trips. Business and pleasure travelers are identified, each with smaller selects based on the number of trips taken, and on domestic and international travel.
Selections: Age, estimated income, gender, investor, occupation, online activity, state/SCF/ZIP
Price: $60/M
Contact: Dunhill International List Co. Inc., 800-386-4455
Engineering DB E-mail List
The Engineering Database opt-in e-mail address file provides 101,676 names of professional engineers. Rubin Response Services Inc. manages the list, which includes those who have subscribed to or requested information from magazines and e-mail newsletters published by CMP Media LLC. Among these publications are Communication Systems Design, EBN, EE Times, and Embedded Systems Programming. These engineers specialize in areas such as printed circuit board design, manufacturing and assembly, computers, consumer electronics, communications, microcontroller and microprocessor development, construction, civil engineering and transportation. Those listed typically are employed by large high-tech firms — Cisco, HP, Intel, Texas Instruments, Motorola, Lucent Technologies and Nortel Networks, to name a few. Postal addresses are available for follow-up for an additional $200/M.
Selections: Job function, primary end product, number of employees, annual revenue, program language, operating systems, products specified, annual sales volume
Price: $400/M
Contact: Rubin Response Services Inc., 847-619-9800
IBM iSeries Professionals
There are 114,546 names available on an independent IBM-related high-tech list called iSeries Professionals from Spotlight Magazine. It includes subscribers who requested online or print subscriptions to Spotlight Magazine, published by Vista, CA-based Rochester Initiative. Spotlight is sent to 50,000 quarterly print subscribers and 30,000 monthly online subscribers. It provides vendors and suppliers with information about IBM's midrange computer server known as the iSeries AS400. Besides subscribers, the iSeries database includes buyers of hardware, software, training materials and books, as well as seminar and trade show attendees. The target audience includes executives involved in manufacturing, retailing and government. The Internet is the source for these names.
Selections: Home/business address, state/SCF/ZIP
Price: $150/M
Contact: Worldata, 800-331-8102
Online Donors
Individuals who opt in to receive promotions from third-party marketers are identified on Focus USA's online donors list. More than 2.5 million registered at Web sites to receive discount alerts, maintain product warranties or receive entertainment or financial news. These individuals have contributed to health, environmental, children's education, religious, cultural or other nonprofit organizations. Most are married. Their median age is 45; median income $62,000. This e-mail file includes 1.6 million credit cardholders and 1.5 million mail order buyers, all selectable.
Selections: Postal address, age, income, gender, homeowners, presence of children, mail order buyer category, donor by type
Price: $80/M
Contact: Focus USA, 201-489-2525
Rural DM Shoppers
Acton Direct has released a new list segment from the Value M.O.B. (mail order buyers) database called Rural DM Shoppers. The file has a universe of 364,776 names. These rural residents responded to offers for general merchandise, clothing and household items. About 60% are men. The average purchase is $30. This file was developed from the 1.8 million-name Value M.O.B. database, which was segmented and overlaid with demographics. Inquiries for telemarketing offers will be considered.
Selections: Age, county, credit card holders, gender, head of household, household income, state/SCF/ZIP
Price: $70/M
Contact: Acton Direct, 215-342-2006
U.K. Weekend Vacationers
A list of U.K. vacationers supplied by Data Revolution LLC in England is now being offered through Estee Marketing Inc. The file offers 1.5 million names of travelers who booked upscale villas at parks throughout the United Kingdom (England, Scotland, Wales and Northern Ireland). They're mostly couples who stayed a few days or for a weekend. Many of these people hiked or went camping or horseback riding; others relaxed at a health spa. The average unit of sale is about $400. The sources for the file include TV commercials, direct mail and the Internet.
Selections: Age range, income range, telephone number, gender, geographic
Price: $185/M
Contact: Estee Marketing Inc., 914-235-7080
BuyerShare
Savings Direct owns the BuyerShare database, which names 3.4 million direct response buyers. It lists consumers who spent an average of $80 for health and beauty aids, kitchen/home, and diet/exercise products. They responded to telemarketing, Internet, direct mail and TV promotions. The database is about equally split between men and women. The average age of those listed is 40; their annual household income ranges from $40,000 to $50,000. Phone numbers are available, subject to telemarketing script approval.
Selections: Dollar amount spent, hot-lines, credit card buyers, entertainment products, men's products, home/family products, personal improvement prod ucts, gender, state/SCF/ZIP
Price: $85/M
Contact: Sound Beach Marketing Partners LLC, 864-244-9894
Carman Ministries
More than 1.2 million names are available on the Carman Ministries donors and buyers list. Carman Ministries is a nonprofit religious organization that promotes conservative Christian values. People on this list typically are evangelistic, missions-minded and patriotic. They have attended a concert or purchased gospel recordings on CD from the Web site Carman.org. The average sale is $40. The Web site encourages visitors to donate money to the organization regularly. Each month the first 100 donors receive postage-paid “surprise” gifts. Donors who give $1,000 or more receive a plaque. Phone numbers for 686,881 records can be rented for an additional $20/M.
Selections: Dollar amount of purchase, income, state/SCF/ZIP
Price: $70/M
Contact: Response Unlimited, 540-943-6721
Challenged Credit
The Challenged Credit consumer/business debtor file offers monthly hotlines that identify an average of 60,000 consumers and 10,000 businesses with bad credit. Individuals listed here reportedly have a slow payment history, based on credit reports and other public records filed in courts. Some of these debtors are faced with civil lawsuits, judgments or tax liens.
Selections: Date of filing, judgment amount, status, phone number, gender, state/SCF/ZIP
Price: $100/M (consumer names) $110/M (business names)
Contact: Venture Direct Worldwide Inc., 212-655-5153
ACCOUNT ACTIVITY
Primedia Auto Files
ClientLogic Specialists Marketing Services has been chosen to manage Primedia's 47 automotive magazine files. The car books, along with a master file called Primedia Powerbase Automotive Enthusiasts, total 3.3 million postal records. There are six categories among the automotive properties: consumer automotive, domestic performance group, import group, lowrider group, street rod and performance group, and truck/off-road/SUV group. In the consumer group, the biggest files are Motor Trend, with 855,000 names, and Automobile, with 483,000. In domestic, Car Craft has 269,000 subscribers and Hot Rod 555,000. Other big files are those of 4Wheel & Off-Road, with 294,000 records, and Super Chevy, with 140,000. Demographic enhancements are available.
Selections: Recency, change of address, source, gender, state/SCF/ZIP
Price: $95/M
Contact: ClientLogic Specialists Marketing Services, (201) 865-5800
Van Dyck's/Van Bourgondien
RMI Direct Marketing is the new manager of the Van Dyck's and Van Bourgondien Bros. horticultural catalog customer lists. The Van Dyck's file names 41,652 last-12-month buyers. About 71% of these gardeners are women who spent an average of $72 for flower bulbs and perennials. On the Van Bourgondien list there are 79,695 who've made a purchase in the last 12 months. About 73% are women who paid an average of $56 for similar products.
Selections: Dollar amount spent, gender, state/SCF/ZIP
Price: $95/M (Van Dyck's) $100/M (Van Bourgondien)
Contact: RMI Direct Marketing, 203-825-4634
CARD DECKS & INSERTS
Shades of Light Catalog Blow-ins
Leon Henry Inc. is debuting the Shades of Light catalog blow-in program. The firm projects monthly mailing counts of 450,000. Most buyers are women who spent some $280 on home furnishings and accessories. Only about 17% of buyers are men. The catalog targets homeowners, decorators, designers and architects. Products sold include table lamps, chandeliers, bath lights, lampshades, outdoor lighting and ceiling lighting. The maximum size for an insert is 6 inches by 7-1/2 inches. The minimum is 3 inches by 5 inches.
Price: $30/M
Contact: Leon Henry Inc., 914-723-3176
Merchant Direct PIP
Merchant Direct package inserts will be included in packages sent to members of three beverage continuity programs — Beer Across America, Coffee Quest and International Wine Cellars. The maximum size for inserts is 5-1/2 inches by 8-1/2 inches. No more than eight inserts per package will be considered.
Price: $65/M
Contact: Loring Direct Response Inc., 845-708-0100
