NEW LISTS
Selective Health Plans
More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested information or joined a medical services discount program by registering at SelectiveHealth-ServicePlans.com. Purchasers spent $84 to $134 per month to save money on doctor visits, hospital stays, prescriptions and eye care services.
Selections: Monthly hotline, age, gender, bank cardholders, children, ethnicity, homeowners, income, marital status, operating system, state/SCF/ZIP
Price: $95/M (postal or e-mail)
Contact: Direct Media Inc., 212-931-8344
Quantum Data Read It All
Consumers who responded to a variety of Internet business book offers are named on the Quantum Data Read It All file. A recent count for the last 30 days was 150,000 and the unit of sale $60. Home addresses are provided.
Selections: Age, gender, SIC code, telephone numbers, state/SCF/ZIP
Price: $105/M
Contact: Fasano and Associates, 818-728-9030
Employee Benefit Attorneys
An e-mail list of 9,603 employee benefit attorneys who registered at Web site FreeERISA.com is on the market. Thirty-nine percent of those named here are women. The site provides information about the Employee Retirement Income Security Act and forms that can be filed with the U.S. Department of Labor.
Selections: Size of company, job title, state/SCF/ZIP
Price: $175/M
Contact: ALC Data Management, 914-524-5256
Spain Consumer Master File
This file names consumers living in Spain who have a registered e-mail address. They completed a survey which asked about their interests. Nearly 1.3 million records are available. The sources are direct mail and the Internet.
Selections: Gender, occupation, education, geographic
Price: $225/M
Contact: Davis Direct Worldwide, 206-275-2532
Auction Powersellers Continuity Buyers
This is a master file of 237,826 home-based entrepreneurs who enrolled in a continuity program to obtain information and discounts on inventory for operating an auction business. Program participants spent $30 per month on a credit card. Telephone numbers are available. Outbound telemarketing is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: List Services Corp., 203-791-4175
Musical Notes
Direct mail survey data and public credit records are the sources for Musical Notes, a list of 406,857 consumers identified as mail order buyers. They reportedly indicated an interest in a specific music genre. This information was compiled from a database.
Selections: One-month hotline, age, bank cards, ethnic, religion, gender, income, interests, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., 203-825-4615
Nasalguard
This is a postal list of 10,000 consumers who requested a free tube of Nasalguard, a topical gel for allergy and asthma sufferers. Buyers' names are included as well. The average unit of sale was $10. The Internet is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $116/M
Contact: Catamount Group, 203-778-4410
LifeLoop Entrepreneur E-mail
Options Newsletter Inc. is offering an e-mail file of 370,000 business owners and entrepreneurs. Those listed subscribe to LifeLoop, a newsletter that reports on how to start and grow a business. The average age of subscribers is 41 and their average annual household income $104,000.
Selections: Age, gender, state/SCF/ZIP
Price: $175/M
Contact: Lake Group Media Inc., 914-925-2426
Sweeps-Loving Donors
More than 3.2 million individuals who entered a sweepstakes and contributed to one or more charities are named here. Most are married women, median age 48, who earn $37,000 a year. Sixty percent of those listed are homeowners and about half have children. The file was assembled from mail order buyer, survey and transaction data.
Selections: Gender, age, income, homeowners, children, gift buyers, book buyers, magazine subscribers, donors by type, Internet connected, bank cardholders, mail order buyer category, golfers, travelers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, 603-635-1842
Mindmatics Lists
Ten files have been assembled from Internet-generated data to create the Mindmatics list portfolio. Those listed used cell phones or other mobile devices to enter information online. E-mail and postal records, as well as mobile telephone/e-mail addresses used for sending text messages, are available. The Mindmatics SMS Mobile Marketing opt-in master file has 19.2 million U.S. records. Similar files are available for targeting French, Danish, German, Dutch, Italian, Norwegian, Spanish and U.K. consumers.
Selections: Age, gender, occupation, homeowner, household income, lifestyle, demographic, country, state/SCF/ZIP
Price: $250/M to $420/M
Contact: Kroll Direct Marketing Inc., 609-275-2900
C-Level Executive Leadership
The Potomac Officers Club has released C-Level Executive Leadership, an e-mail list of 26,999 executives in metropolitan Washington who receive the e-mail newsletter ExecutiveBiz. Subscribers include high-level executives, venture capitalists, and technology and government contracting firms.
Selections: None offered
Price: $250/M
Contact: L.I.S.T. Inc., 516-358-5478
Equinox African-American Boomers
A list of African Americans derived from retail and mail order data has been assembled from the Equinox database. Nearly 3 million records are available. The sources are retail point of purchase, space ads, infomercials and catalogs. The average unit of sale was $75.
Selections: Age, income, lifestyle, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., 561-241-3003
Consumer Insight
Online registration, Internet transaction, registration card and survey data were enhanced with MarketNet's Intellidata information to create Consumer Insight, a master file with more than 500 demographic, lifestyle and behavioral data elements. There are 72 million names on this multichannel file, with postal, telemarketing and e-mail records compiled from other lists.
Selections: Adult's/child's age, age range, dwelling type, education, gender, individual/household income, marital status, presence of children, type of auto owned, donors, homeowners, lifestyle, occupation, pet owners, credit cards, electronics owned, ethnicity, mail order buyer/responder, online buyer/responder, hotlines, state/SCF/ZIP
Price: $55/M (postal records); $65/M (telemarketing records); $85/M (e-mail records)
Contact: IdeaList Co., 203-754-5478
Million Dollar Homeowners
Those who spent $1 million or more within the last 12 months on luxury homes are named on Million Dollar Homeowners, a file derived from recorded mortgage deeds. Some 133,000 records are available. Forty-one percent of these properties are in California. Other states with large counts are New York, Florida, Connecticut and Illinois. A third of these real estate buyers paid cash.
Selections: Gender, type of dwelling, purchase price, equity, type of mortgage, state/SCF/ZIP
Price: $110/M
Contact: Direct Marketing Shop, 828-645-8411
Rodale Diabetes
Rodale Inc. has a master file naming 469,110 who are concerned about diabetes. The file identifies buyers of books about managing blood sugar. It also identifies those who expressed an interest in diabetes by filling out a Rodale survey included in general merchandise deliveries or with magazine subscriptions. Book titles sold include “The Sugar Solution,” “Outsmart Diabetes,” “Diabetes Self-Care Method” and “Diabetes Cure.” The median age of these customers is 60 and their median yearly income $45,000.
Selections: Hotlines, age, child's age/gender, ethnic, religious, income, Info-Base lifestyle, gender, Nielsen county, paid, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., 603-924-9262
Sync Magazine
Ziff Davis Media Inc. is offering an e-mail list of 32,784 subscribers to Sync, a men's lifestyle magazine with an emphasis on technology. The median age of those on the file is 31 and the median annual household income $72,300.
Selections: None offered
Price: $200/M
Contact: Worldata, 561-393-8200
Lasik Surgery Prospects
TTK Data Services, the operator of Web site Healthguides2005.com, has a list of men and women who expressed interest in laser eye surgery. TTK gathers information through online surveys. There are 473,529 e-mail and 387,222 postal records available. Prior to release to the broader market, this file was used by retail laser centers for targeted direct mail campaigns.
Selections: Hotline, behavior, income, presence of children, homeowners, gender, state/SCF/ZIP
Price: $125/M (postal or e-mail records)
Contact: Thomas, Townsend & Kent, 312-881-2061
Dress by Mail
Apparel buyers who made multiple purchases from two or more catalogs are listed. Some 488,697 records from the last 12 months can be rented. The unit of sale was $175.
Selections: Quarterly hotline, age, income, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., 727-669-2500
I Give to Religious Causes
More than 1.7 million donors are identified on a recently assembled file called I Give to Religious Causes. This file was built from direct mail data that's been overlaid with mail order buyer, demographic and lifestyle enhancements.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., 301-680-3633
Inkwell Newswatch
Freelance Writing Organization International is offering the 5,200-record e-mail subscriber list for Inkwell Newswatch, an online newsletter covering the writing business. The newsletter is part of the organization's Web site Fwointl.com, which also sells books on writing and computer software, plus other products and services for writers.
Selections: None offered
Price: $275/M
Contact: Name-Finders Lists Inc., 415-955-8595
Quality Health
Quality Health has brought out three files generated from the health news Web site Qualityhealth.com. Five million who registered online and requested additional information on health-related and other marketing offers are identified on the Quality Health Lifestyle list. There are 2.8 million records on the Quality Health R/X & Ailments postal file and 1.8 million on the corresponding e-mail file. These individuals requested product samples, discount coupons and various special offers related to ailments.
Selections: Age, ailment, children, education, gender, income, marital status, specialty, state/SCF/ZIP
Price: $75/M to $175/M
Contact: Direct Media Inc., 212-931-8344
Ogoplex Nutrition Supplement Buyers
Men and women who purchased the Ogoplex digestive supplement are named on this postal file. The last-12-month count is 131,456. The unit of sale is $28. Direct mail and space advertising are the sources.
Selections: Hotlines, age, credit card, gender, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., 845-357-1881
Real America Database
Direct mail customers who bought products through at least one other DR medium are gathered on the more than 8.6 million-record Real America database. This listing was created with information provided by one list owner. The data previously was available only as a select on the Infobuyers file.
Selections: Hotlines, age, income, gender, marital status, presence of children, homeowners, donors, product type, telephone numbers, multibuyers, state/SCF/ZIP
Price: $70/M
Contact: MKTG Services, 678-942-2922
Canadian Biz Opp Master File
Data from several business opportunity mailers have been assembled to build the 51,443-record Business Opportunity Master File Canada. The average unit of sale ranged from $100 to $2,500. Men made 72% of the purchases. Direct mail and telemarketing are the sources.
Selections: Business address, gender, telephone numbers, FSA/province
Price: $115/M (base)
Contact: American Name Services, 801-235-8061
Robotics Trends
Online publisher and conference producer Robotics Trends Inc. offers postal and e-mail lists with 6,000 postal and 5,570 e-mail records, including subscribers and attendees.
Selections: None offered
Price: $275/M (postal or e-mail file)
Contact: L.I.S.T. Inc., 516-358-5478
Lifestyle's Hispanic Females
A combination of direct mail data generated from surveys, catalogs/subscriptions and public records was gathered to build Lifestyle's Hispanic Females in Charge, a postal list. Some 417,049 women who head households are named. They paid for direct mail purchases with a credit card. E-mail addresses accompany 60,179 records.
Selections: Hotlines, household income, age, presence of children, length of residence, occupation, mail responsive, religion, interests and hobbies, telephone numbers, state/SCF/ZIP
Price: $85/M (postal file); $125/M (e-mail file)
Contact: Lifestyle Change Communications, 770-218-8200
Extreme Outdoor Sports Adventurists
Thrill seekers who made purchases from various catalogs or subscribed to sports publications are identified on the Extreme Outdoor Sports Adventurists file. There are 729,443 postal records available.
Selections: BMX biking, bungee jumping, all-terrain-vehicle riding, kneeboarding, lacrosse, mountain biking, parachuting, paragliding, water skiing, windsurfing, white-water rafting, skateboarding, snowboarding, mountain climbing, rock climbing, surfing, inline skating, trail running, age, gender, home/business address, income, state/SCF/ZIP
Price: $80/M
Contact: Worldata, 561-393-8200
CampusCareerCenter.com
Employment recruiting firm CampusCareerCenter.com is offering a 127,531-record master file of college students. These employment seekers post their resumes online. Sources for this list are online and on-campus registrations.
Selections: Graduation year, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., 845-230-6315
Electronics Supply & Manufacturing
CMP Media LLC has put Electronics Supply & Manufacturing magazine's 5,016-record e-mail list on the rental market. Subscribers include supply chain managers and professionals involved in setting manufacturing strategies.
Selections: None offered
Price: $400/M
Contact: Rubin Response Management Services Inc., 847-619-9800
American Family Discounters
Magazine subscribers who responded to a direct mail upsell offer are found on the nearly 1.5 million-name American Family Discounters list. The average annual income of those listed is $35,000, average unit of sale $60.
Selections: Monthly hotline, wine and food club members, discount dining club members, plants, flowers and floral arrangements, domestic/foreign travel, investment groups, couples-only resort vacations, pet products and food, home electronics, magazine subscription plans, retail outlet shoppers, time-share rentals, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., 561-241-3003
Avid Audio Book Buyers
Purchasers of books on cassettes and CDs are identified on the Avid Audio Book Buyers file. It names 395,872 customers from the last 12 months.
Selections: Homeowners, length of residence, household income, marital status, adult's/child's age, lifestyle interests, telephone numbers, gender, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., 201-750-3222
MANAGEMENT CHANGES
KCET Public Television
ALC Data Management now oversees a list of 81,006 members and donors who support KCET Public Television in Southern California. The average donation is $40. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $75/M
Contact: ALC Data Management, 609-580-2758
Investment Quality Trends
Macromark Inc. recently assumed management of the Investment Quality Trends list, which names 15,809 subscribers and recent former subs. The unit of sale ranged from $55 to $560. Among the subscribers are executives at banks, insurance companies, mutual funds and brokerage firms, plus portfolio managers and investors. The sources are telemarketing and the Internet.
Selections: State/SCF/ZIP
Price: $195/M
Contact: Macromark Inc., 845-230-6315
IEEE Spectrum
The Institute of Electrical and Electronics Engineers Inc. appointed Statlistics as its list manager. The IEEE Spectrum magazine master file features 118,000 paid members and subscribers. The median age of this audience is 44, typical annual household income $107,000. Canadian and other international records can be rented as well. Direct mail is the source. This file formerly was managed in house.
Selections: Gender, job title/responsibility, line of business, state/SCF/ZIP
Price: $180/M
Contact: Statlistics, 203-778-8700
American Pet Classics
RMI Direct Marketing Inc. now manages American Pet Classics Inc.'s list identifying 68,708 buyers from the last 12 months. A 586,452-record master file also is available. Those named here typically range in age from 45 to 54, are married with children and earn more than $50,000 a year. The sources are retail point of purchase information and newspaper freestanding inserts.
Selections: Cats and dogs, multibuyers, telephone numbers, state/SCF/ZIP
Price: $85/M (last-12-month buyers)
Contact: RMI Direct Marketing Inc., 203-825-4634
Taylor Gifts Blow-in, PIP
Taylor Gifts Inc. assigned Singer Direct Inc. to manage its catalog blow-in and package insert programs. Inserts between 3-1/2 by 5 inches and 6 by 6 inches will be placed in the approximately 30 million catalogs Taylor mails annually. The maximum weight is .16 ounce. The package insert program is projected to reach 350,000 a year. Here the maximum size is 5-1/2 by 8-1/2 inches, with a weight limit of .25 ounce. There is no minimum size. Inquiries for overweight blow-in and PIP inserts will be considered.
Price: $35/M (blow-in); $60/M (PIP)
Contact: Singer Direct Inc., 914-472-8819
Blender
Dennis Publishing Ltd. has chosen Lake Group Media Inc. as list manager for Blender music magazine. The file names more than 500,000 subscribers. Three-quarters of this group are 18- to 34-year-olds with a median annual household income of $53,200.
Selections: Hotlines, source, change of address, gender, paid, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., 914-925-2460
Phoenix Mag/Home & Garden
Cities West Publishing Inc. tapped Walter Karl Inc. to manage the subscriber lists for Phoenix and Phoenix Home & Garden magazines. Phoenix has 47,448 subscribers, the home and garden title 55,117.
Selections: Credit cards, paid, change of address, state/SCF/ZIP
Price: $95/M
Contact: Walter Karl Inc., 845-732-7035
INSERT MEDIA
PC World Acknowledgment
IDG Communications' new insert program targets subscribers to PC World magazine. PC World Acknowledgment goes to roughly 360,000 subs annually who made payments or submitted a change of address request. Three-quarters are men. Up to two inserts are placed in a 7-1/2 by 3-7/8-inch envelope. The ideal size for an outside insert is 7 by 3-3/4 inches.
Price: $46/M
Contact: AM/Direct Division, Millard Group Inc., 603-924-9262
AutoSport Catalog Blow-in
Automotive gift and gadget cataloger AutoSport's blow-in program drops inserts into the more than 5.7 million books mailed each year. The audience generally is comprised of college-educated married men ranging in age from 35 to 64 who own a home. Each catalog will carry one insert between 3 by 4 inches and 6 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-285-3456
