NEW LISTS
Frontline Direct
A total of 86,903 postal addresses, 72,920 telephone numbers and 271,840 e-mail addresses are on Frontline Direct Inc.'s Internet shopper files. Products sold include remote-controlled toys, photo printers and other high-tech gadgets. The average unit of sale is $53.
Selections: Dollar amount spent, product category, state/SCF/ZIP
Price: $90/M (postal); $90/M (telemarketing, base); $220 (e-mail)
Contact: Statlistics, 203-778-8700
U.S. Educators
Teachers from the preschool to university level are listed on the U.S. Educators at Home Address list. More than 230,000 records can be rented. Last one-, three- and six-month hotlines are available. Surveys, directories and public records, including census data, are the file's sources.
Selections: Ethnicity, religion, lifestyle, adult's/child's age, contributor, gender, presence of children, state/SCF/ZIP
Price: $65/M (base)
Contact: ListSolutions, 732-967-1516
RFM Now
This is a collection of five separate lists featuring data from direct mail companies. One file, RFM Now Families, names more than 4.5 million families with children age 17 and younger who made direct mail or online purchases over the last 12 months. Other RFM Now lists identify golfers, Hispanics, seniors and travelers.
Selections: Hotlines, presence of credit card, average purchase amount, frequency of purchases, Internet purchases, purchase type, merchandise categories, demographic variables
Price: $85/M
Contact: Beach List Services Inc., 919-362-4587
Elsevier Health Sciences
Reed Elsevier recently combined the customer records from its Elsevier Health Sciences publishing group. Subscribers to some 350 journals and all medical, nursing, allied health, dental and veterinary book buyers are collected in this master file. It also identifies buyers of CDs, videos and other electronic products. Nearly 1.2 million records are offered.
Selections: Interest, journal title, multibuyers, age, profession, recency, gender, product specialty, Web site purchase, home/professional address, state/SCF/ZIP
Price: $105/M
Contact: PCS Mailing List Co., 978-532-7100
MS Certified Professionals Group
There are 357,255 postal records on the Microsoft Certified Professionals Group master file, a list of information technology executives and network managers. A corresponding e-mail file has 284,123 addresses. Phone numbers are available for telemarketing. The sources are controlled circulation, direct mail and the Internet (including Web site subscribers).
Selections: Business/industry, job title, number of employees, budget, products/services, operating system
Price: $245/M (postal); $300/M (e-mail): $320/M (telemarketing)
Contact: 101 Direct List Services, 877-410-1347
Manutenzione
Thomas Industrial Media has a controlled-circulation file of production and quality-control executives who're involved in manufacturing industries in Italy. Manutenzione magazine's list consists of 3,020 postal and 2,085 e-mail records. More than half of those listed work at firms with fewer than 100 employees.
Selections: Number of employees, job function, business/industry type
Price: $325/M (postal); $650/M (e-mail)
Contact: Kroll Direct Marketing Inc., 609-275-2900
Business Executives
A database originally compiled for financial institutions can now be tapped for broader marketing use. The Business Executives at Home Address White Cliff Associates file contains 542,342 postal records. This list was created to identify and prioritize private resources associated with business ownership. The affluence of the business owner was determined through analysis of a business' worth, home value, and other assets. Telephone numbers are available. Sources include census data, the Internal Revenue Service and the U.S. Department of Labor.
Selections: SIC, wealth, home value, investments, sales, number of employees, value of business, gender, max per site, state/SCF/ZIP
Price: $75/M (postal); $150/M (postal and telemarketing)
Contact: Chessie Lists Inc., 301-680-3633
Dummies Reference Books
John Wiley & Sons Inc.'s Jossy-Bass division is releasing a file naming more than 26,600 purchasers of Dummies reference books. The file also identifies buyers of Cliffs Notes, fiction titles and other reference materials. About 88% of those listed are at business addresses. The source is direct mail.
Selections: Gender, home/business address, specific topics, state/SCF/ZIP
Price: $100/M
Contact: Infocore Inc., 760-607-2500
Audio/Video Buffs
A postal list identifying better than 12.6 million buyers of music and movie videos has been assembled from mail order transaction and self-reported data. Approximately 40% of these consumers have children. The names of over 9.5 million mail order buyers and 8.6 million bank cardholders are available separately.
Selections: Gender, age, ethnicity, homeowners, video games, electronic product buyers, travelers, Internet connected, state/SCF/ZIP
Price: $60/M (base)
Contact: Focus USA, 201-489-2525
Generation X Prime Prospects
Data was extracted from EthniCenter's consumer, business and donor databases to build the Generation X Prime Prospects list. Several segments are being offered. The largest identifies nearly 28 million credit cardholders. Others name 25.4 million homeowners, 20 million mail order buyers and 18.2 million women. There are also lists of investors, vacation travelers and various ethnic groups.
Selections: Age, gender, dwelling type, occupation, income, homeowners, credit card, telephone numbers, mail order buyers, state/SCF/ZIP
Price: $160/M (homeowners segment); $68.50/M to $95/M (other segments)
Contact: Ethnic Technologies LLC, 866-333-8324
Investment Quality Trends
A list of 13,340 who subscribe to the La Jolla, CA-based Investment Quality Trends newsletter, which tracks stocks. Subscribers include banks, insurance companies, mutual fund companies, brokerage offices, portfolio managers and investors. Postal subscribers pay $310 annually, e-mail subscribers $26.
Selections: Gender, state/SCF/ZIP
Price: $195/M
Contact: Mal Dunn Associates Inc., 845-278-1200
PLM Business Opportunity
Some 84,600 consumers who bought a kit that outlined instructions for starting a Web site business are identified on the PLM Business Opportunity file. Nearly two-thirds of those listed are men; the age range for the file is 21 to 45. The source is online campaigns. Monthly hotlines are available.
Selections: Gender, age, state/SCF/ZIP
Price: $85/M
Contact: Listdata Management Services Inc., 845-357-1881
Female Execs
A master file has been enhanced with additional data to develop a database of postal and e-mail records for 1.4 million women. More than 50 industries are represented. The Female Executives, Professionals and Business Owners database is derived from online data and other business sources. Home or business addresses can be provided for most records. Phone numbers are available for business addresses. E-mail addresses can be had for those identified as being at home.
Selections: Age, income, presence of children, credit card use, size of company and sales volume, occupation/job title, state/SCF/ZIP
Price: $125/M
Contact: Datagence Inc., 732-842-1001
Short Message Service
Marketers seeking to target text messages to cell phones can rent the Short Message Service file. More than 113 million records are available. Each text message is limited to 160 characters, including opt-in and opt-out information. Unlike e-mail, text messages arrive opened on cell phone screens. Short message codes have been created to transmit text by dialing four- to six-digit codes, rather than the standard 11 digits normally used for sending someone such a message. This file is selectable by cell phone service providers, such as AT&T, Cingular, Nextel, Sprint PCS, T-Mobile and Verizon. The sources include surveys, the Internet and other proprietary data.
Selections: County, area code, pager/beeper, carrier, state/SCF/ZIP
Price: $300/M (base)
Contact: Kroll Direct Marketing Inc., 609-275-2900
National Geographic Society
New list segments identifying wealthy households, families with children and Canadians are being offered by the National Geographic Society. National Geographic's Gold Household list identifies 696,912 subscribers and members. These households reportedly have incomes in excess of $100,000. Roughly 63% of the records provide men's names. Their median age is 45 and median household income is $142,000. About 96% are homeowners and 72% are married. The National Geographic Kids subscribers file is the largest with 924,000 records, including 767,429 last-12-month subscribers. Nearly 80% of child subscribers share the magazine with their parents. The smallest segment, National Geographic Canadian catalog buyers, has 1,381 records. Orders ran about $85 each.
Selections: Paid, multibuyers, age, new to file, renewals, hotlines, gender, source, province, state/SCF/ZIP
Price: $100/M to $110/M
Contact: Direct Media Inc., 203-532-2373
Highland Pharmaceuticals
Highland Pharmaceuticals Inc. has put its Norske Skin Therapy products customer file on the market. There are 134,262 last-12-month and 45,375 last-three-month buyers listed. The average unit of sale is $20. Most of these customers are women in their mid-40s with a $50,000 or better annual income.
Selections: State/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Strategic Marketing Services LLC, 973-633-0886
Hospital Connection
More than 137,000 personnel contacts at some 6,500 hospitals nationwide are named on the Hospital Connection master file. Specific information for each facility is available, such as ownership, fax numbers, number of beds and number of employees. Personnel can be selected by departments (administration, business development, home healthcare, marketing, nursing, pharmacy, purchasing, recruitment and surgical). Counts for departments and job titles are pending. The source is telemarketing. At least seven telephone interviews were conducted with each hospital during the last two months.
Selections: Telephone numbers, department, job title, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., 845-732-7089
Let's Go Shopping America
This file names 110,000 buyers of general merchandise who responded to television and radio promotions. These consumers were offered free shipping and received a gift as incentives to place an order. Products sold over the last 12 months include electronics, collectibles, fitness gear and bath items.
Selections: Monthly hotline, gender, phone, state/SCF/ZIP
Price: $95/M (base)
Contact: Pioneer Pacific List Marketing Inc., 818-783-7500
Universal Star Council
Novelty certificate buyers can be found on the Universal Star Council's postal and e-mail lists. These recently released files identify some 25,000 consumers who paid $40 to $90 to receive certificates, suitable for framing, that assign people's names to stars visible in the nighttime sky. One name per star is assigned, but the names are not recognized by any scientific organization, only by the private Universal Star Council. The certificates are sold primarily as gifts. The source is the Internet.
Selections: State/SCF/ZIP
Price: $115/M (postal); $125/M (e-mail)
Contact: Loring Direct Response Inc., 845-708-0100
Business America HR
Data from the Business America master file was crunched to develop a list segment of human resources professionals. Business America Human Resources Decision Makers contains 537,000 records. Sixty-five percent of these individuals are men. The sources are state registries, trade publications, trade shows and direct response data.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: Country Marketing Ltd., 315-895-7737
TV Inc.
Infomercial marketer TV Inc. has a list of consumers who made purchases in response to network and cable TV ads. The file consists of 20,688 first quarter buyers. Roughly 65% of the customers are women. They spent between $70 and $200 for diet and fitness products.
Selections: Product category, gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, 203-825-4652
Marketernet Subscribers
Several subscriber lists compiled by Marketernet LLC are on the market. Files such as Health and Fitness Subscribers from Marketernet, with 23.3 million records, were assembled from various sub lists and other direct response data. Other subscriber categories offered include culinary, family and general, sports, news and financial, photography, and religious.
Selections: Age, credit card buyers, dwelling type, gender, homeowners, marital status, occupation, telephone numbers, presence of children, number of adults in household, book readers, donors, direct mail purchasers, ethnic, mortgage characteristics, PC owners, property, state/SCF/ZIP
Price: $70/M (health and fitness)
Contact: Aggressive List Management Inc., 847-304-4030
Williams-Sonoma — Families
Some 538,000 families with children are identified on the Williams-Sonoma universe file families list. Records from seven W-S catalogs were combed through to create this list. Besides its flagship book, Williams-Sonoma publishes Hold Everything, Chamber and four Pottery Barn catalogs. Seventy-one percent of the customers are women.
Selections: Children's age range, gender, recency, amount of purchase
Price: $115/M
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
Suffering Seniors
The Suffering Seniors list identifies more than 11.3 million people age 55 and older with health problems. They either filled out direct mail surveys or registered at Web sites. Counts are available for those suffering from allergies, arthritis, asthma, high cholesterol, diabetes, heartburn and other ailments. A last-30-day hotline is available.
Selections: Ailments, age, credit card, income, county, state/SCF/ZIP
Price: $100/M
Contact: Beach List Services Inc., 919-362-4587
ABMS Physicians
Data from 24 separate certifying boards has been gathered to assemble the American Board of Medical Specialties Physicians file. The count for this compilation is 422,034, all of whom are included in the ABMS directory. Selections for 30 specialty areas and nearly 100 subspecialties are offered. About a third of these records include an individual's home address.
Selections: Specialty, subspecialty, type of practice, demographic, medical school, graduation/certification year, age, gender, home/professional address, state/SCF/ZIP
Price: $65/M
Contact: PCS Mailing List Co., 978-532-7100
New Movers New Beginnings
The New Movers New Beginnings file is derived from public records such as real estate transactions, utility hookups, census information, change of address data and other sources. Records for 2.4 million who have moved in the last 90 days are offered. Counts also are available for those who have relocated during the last 30 days and over the last six or 12 months. The list manager represents more than 180 new-mover files for various list owners.
Selections: New long-distance hookups, pets, Spanish speaking, telemarketing, dwelling type, religion, hotlines, age, contributors, income, credit card, state/SCF/ZIP
Price: $75/M (last-12-month movers)
Contact: ListSolutions, 732-967-1516
Herbal Groups
This is a list of men and women who bought herbal supplements that are said to increase sexual stamina. There are nearly 10,000 first quarter names available on Herbal Groups Inc.'s herbal supplement buyers file. An average order runs $73. Products were sold under such names as Herbal Vivid, Herbal Virility and Alpha Male Plus. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., 845-278-1200
Diet and Fitness
Some 900,300 Hispanic women who purchased health and fitness products or services are named on the Diet and Fitness file. This list segment is derived from the EthniCenter database. California has the largest state count (244,967), followed by Texas, Florida and New York.
Selections: Age, gender, children, dwelling type, occupation, income, homeowners, credit, mail order buyers, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: Ethnic Technologies LLC, 866-333-8324
DefinitiveData DB
A 12.3 million-name business-to-business and information technology database is available from DefinitiveData Inc., a subsidiary of L.I.S.T. Inc. It's based on information from over 200 controlled circulation lists and other response data. Names can be chosen from more than 850 selection categories. The job titles category alone includes 360 specific selections. This database contains no data overlays or appended data. Phone numbers are available for 65% of the records.
Sample Selections: Job title/function, size of company, buying frequency, lead source, products specified, SIC, industry, state/SCF/ZIP
Price: $200/M (base)
Contact: DefinitiveData Inc., 914-765-0700
NA Affinity Clubs (Canadian)
North American Affinity Clubs Inc. has a master file identifying 129,025 Canadians. Sixty-one percent of the members and subscribers listed are men. The source is direct to publisher. This file is not available for credit card offers.
Selections: Gender, province, postal code
Price: $110/M
Contact: Names and Addresses Inc., 847-850-1012
Lippincott Medical Files
Lippincott Williams & Williams has come out with three new lists. One, Lippincott International Medical Book Buyers/Subscribers, names 123,600. Its Medical Book Buyer/Subscriber master file and Medical Publication Buyers and Subscribers list each provide nearly 260,000 records. The sources include controlled circulation, direct mail and the Internet.
Selections: Primary/implied specialties, gender, publication, location, country, state/SCF/ZIP
Price: $105/M to $175/M
Contact: Kroll Direct Marketing Inc., 609-275-2900
ZDNet TechSpecials/Enterprise Alerts
A pair of ZDNet membership lists are available from CNet Networks Inc. ZDNet is a Web site geared to information technology professionals. The ZDNet TechSpecials postal file names 159,833 subscribers, while the ZDNet Enterprise Alerts postal list identifies 66,152 subs. The IT professionals listed here reportedly have purchasing influence or authority.
Selections: Business/home address, gender, state/SCF/ZIP
Price: $175/M (tech offers); $100/M (business offers)
Contact: Direct Media Inc., 203-532-2455
MANAGEMENT CHANGES
Business & Legal Reports
MeritDirect recently assumed management of a list portfolio from Business & Legal Reports Inc. The appointment involves eight files, including more than 1.6 million postal records and a new e-mail master file naming buyers of books, newsletters and additional Web-based products. Other lists identify professionals who work in the human resources, environmental and safety fields. The prior manager was Marketing List Professionals.
Selections: Type of business, job function, area of work, number of employees, gender, telephone/fax numbers, special interest, state/SCF/ZIP
Contact: MeritDirect, 914-368-1031
Signals/Wireless
Mokrynski & Associates Inc. was chosen recently to handle management of U.S. and Canadian postal lists for the Art & Artifact/What on Earth catalog group. The appointment covers the Signals and Signals Canada files, offering 274,395 and 8,341 last-12-month buyers, respectively. The general merchandise Wireless and Wireless Canada lists identify 336,958 and 4,785, respectively.
Price: $100/M (U.S. files); $105/M (Canadian files)
Contact: Mokrynski & Associates Inc., 203-322-3610
