A story on Integrated Research's electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target's system. While Integrated Research did create some 8,000 leads, only about 1,500 resulted from the TechTarget program.
Advertisement
A story on Integrated Research's electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target's system. While Integrated Research did create some 8,000 leads, only about 1,500 resulted from the TechTarget program.
