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Dec. 20, 2010

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Chief Marketer

Best DM Copywriting Blends Old and New Tactics

Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters....More
Oct. 13, 2010

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Direct

Spanish Agency Shackleton Nabs Diamond ECHO

Madrid-based agency Shackleton has won top honors in the Direct Marketing Association's annual ECHO Awards....More
Dec. 7, 2009

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Direct

Tribune Creates Hispanic Marketing Group

Tribune Co. has created Tribune Hispanic, a cross-platform national media solutions group....More
Sep. 1, 2008

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Direct

The Power of Prose

Whatever media outlet you frequent, it's likely filled with relentless prognostications of doom and gloom. High gas priceshome mortgage foreclosuresI...More
Aug. 1, 2008

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Direct

Street Smarts

You're no dope. After all, you're smart enough to read Direct. But that doesn't mean you can't learn something new, especially when it comes to finding...More
Aug. 1, 2008

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Direct

On the Rebound

These days merely opening the paper or listening to the evening news is guaranteed to bring on a bad mood. Oil and food prices go one way while employment...More
Jul. 1, 2008

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Direct

Twinkle, Twinkle

If the sky seemed so bright one night in June that you had to wear shades, blame the Direct Marketing Educational Foundation. Last month the DMEF handed...More
Jul. 1, 2008

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Direct

Tiptoeing Toward a Big Idea

Those of you who are old enough and fortunate enough will recall that wonderful Danish pianist/humorist Victor Borge. He combined mischievous tricks at...More
Jun. 1, 2008

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Direct

Ugly Duck Call

In March's Pushing the Envelope, I asked readers to share stories of ugly duck campaigns the types of efforts that might not win any beauty pageants but...More
Jun. 1, 2008

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Direct

How'd You Get Here?

Back in the day, direct marketing wasn't typically a clear career path for recent college graduates. How did you end up in DM? This month we ask Sid Liebenson...More

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