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Alloy Losses Deepen in Quarter

Alloy Inc. posted a net loss of $1.7 million for the first quarter, compared to a net loss of $1.2 million in the prior year.

Alloy Inc. posted a net loss of $1.7 million for the first quarter, compared to a net loss of $1.2 million in the prior year.

The direct marketer reported revenue of $37.8 million for the quarter ended April 30, a 16% decline from revenue of $44.8 million last year.

The New York company attributed these results to softness in demand.

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