An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold. Add value to the brand rather than discount it. Be highly motivational to in-market consumers. Be intriguing to competitors' customers. Have high perceived value. Be low cost (both offer and fulfillment). Be easy to communicate.
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An ideal direct mail offer should:
-
Be tied to the brand and its advertising positioning in the market.
-
Be linked to the product being promoted or sold.
-
Add value to the brand rather than discount it.
-
Be highly motivational to in-market consumers.
-
Be intriguing to competitors' customers.
-
Have high perceived value.
-
Be low cost (both offer and fulfillment).
-
Be easy to communicate.
