The History Shop Send Father’s Day Savings
The History Shop’s Father’s Day 2008 catalog features a striking photo of the late Dr. Martin Luther King Jr. as he walks hand-in-hand with his son. The image is taken from “King,” a documentary focusing on the civil rights leader from Tom Brokaw and The History Channel which is on sale inside for $17.47. Cover copy highlights savings of “50% off Great Father’s Day Gift Sets,” along with a free shipping incentive on $50+ orders, and an invitation to join the History Channel Club. The welcome letter inside the front cover is positioned by images from popular Dad-centric categories (The Heavens & Earth, Science & Technology, Baseball) and ends by wishing readers a “Happy Father’s Day!” Examples of gift ideas include DVD sets of popular World Series including Mets 1986 ($62.97), Red Sox 2004 ($90.97) or 2007 ($62.99) and Pirates 1979 ($48.97), current programming like “Ice Road Truckers” ($24.47), “Dogfights” ($34.97), and merchandise like a History Notebook ($15.29) or Track Jacket ($44.99). The book closes with a full page of information on benefits to club membership (two years for $24), including a subscription to The History Channel Magazine and an additional 10% off any purchase. Orders can be made by phone or online at the customized URL www.history.com/dad.
Alpenland International Suggests German Gifts for Dad
Alpenland International, which offers German gifts and collectibles, recently sent out its Father’s Day 2008 catalog showcasing items such as beer steins, apparel, specialty foods, Hummels, and decorative accessories. The front cover of the 44-page catalog features an Alpine Boy & Girl Doll set ($129 each) standing 19” tall, dressed in traditional “folkloric finery” with mountain ranges in the distance. A round graphic advertising a “$7.95 Shipping Charge on Any Order” is positioned below the dolls near the bottom left corner. Items throughout the catalog include a hand painted wooden Black Forest Nutcracker ($165), an assortment of Hummel figurines ($112 - $249), a Bavarian Good-Luck Kitchen Witch ($12.95), and a wide range of decorative garden gnomes with names such as Volker Vogelfreund and Sebastian Snoozer ($39.95 each). Several items throughout the catalog feature a German flag logo to indicate that the product was made in Germany. Notable items that could bring out the German side of any dad include a Limited Edition Father’s Day Stein ($49.95), Premium German Style Bratwurst ($24.95 for 3 lbs.), and an Embroidered Bavarian Polo Shirt ($39.95). Orders may be placed by mail, phone and online.
AJ Prindle Gears Up for Father’s Day
Automotive and home accessory retailer AJ Prindle mailed a 56-page book entitled “The Ultimate Father’s Day Gift Guide” that includes pretty much any gizmo that a father might want for a more enjoyable driving experience or for a relaxing afternoon at home. On the cover, four unique products are pictured, including a Travel Valet Car Hanger ($29.95), an Alpine Bluetooth Phone System ($199.95), a Laptop Touchscreen Poker game ($114.95), and New York Times Baseball/Football Memories ($79.95), which archives historic moments in sports history. Inside, featured products include a Gearshift Coat Rack ($29.95), a wireless GE Driveway Monitor ($59.95), a Bluetooth Rearview Mirror Speakerphone ($129.95). Orders can be made by mail, phone or online. Both the covers tout the catalog’s two incentives, which include free shipping with $100+ orders as well as a subscription to Automobile Magazine with any order.
The direct mail promotions appearing in Mail Stream are tracked and written up by ParadyszMatera, a media brokerage services company, through its MarketRelevance(tm) Promotion Library. Click here to visit their site: ParadyszMatera.com.
