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Mail Stream: November 24

Olive & Cocoa Launches Autumn Roots
Olive & Cocoa recently introduced its Autumn Roots ’09 catalog with the subtitle “Simply Unique Giving...Textures of Imagination.” Founded by two direct marketing professionals that happen to be husband and wife, Olive & Cocoa specializes in gifts and floral arrangements. The merchandise is described as “gracious, thoughtful and beautiful” and “a collection that includes a little something for every occasion, from the gatherings of the season, to the office…” Floral merchandise includes an Ava Grace rose set and Manzanita branch arrangement within a hand crafted wood box ($138), a long lasting Winterberry Hypericum plant ($28) and a seasonal cluster of winter white Cymbidium orchids, Silver Cape and white Manzanita branch titled Snow ($108). Edible gifts include a Lots of Little Sweets Crate featuring items such as peppermint and chocolate dipped Bavarian pretzels ($44), Rocky Road Popcorn Crate ($34) and Office Totopos & Salsa ($28). Additional merchandise includes an Indulgent Pomegranate Spa ($98/$298 for petite/large kit), glass Kate Acorn ornaments ($24 per set) and an Organic Cotton Spa Robe ($164). The catalog offers a limited time 10% discount on all orders. Purchases can be made by phone, mail, fax or online at OliveandCocoa.com.

Humane Society Legislative Fund Tackles Animal Fighting
Humane Society Legislative Fund (HSLF) urged donors to help fight animal abuse with a new package that points out the cruelty of staged animal fights. HSLF, a lobbying affiliate of The Humane Society of the United States, is a social welfare organization that works to pass protection laws, to educate the public about current issues and to support humane political candidates. The front of the 6” x 9” package depicts an adult Pit Bull Terrier next to the chilling statement, “… innocent puppies could be raised to kill and maim their brothers or sisters…all for sport and gambling – the love of money. It is time to stop the killing now!” The reverse side presents an image of a rooster and, “Despite laws barring it, cockfighting remains a gruesome activity that must be stopped. Where animal fighting is allowed, other illegal activities flourish.” Inside, a letter asks donors to help the group with their 50-state strategy to pass legislation that would make it a felony just for attending a staged animal fight. Donors are encouraged to sign and return the enclosed petitions to their congress members. The “Urgent Legislative Appeal Reply Form” has an ask ladder of $5/$8/$12/other, with “Five Actions You Can Take for a More Humane Community!” on the reverse. A freemium – a set of note cards that depict three different breeds of dogs – is also included in the package.


Home-Food-Processing Suggests “Enjoy the Fruits of Your Labor…”
This fall, Home-Food-Processing, a division of The Sausage Maker, released its 20-page Main Catalog 2009-2010 offering a free shipping incentive with $125+ orders. As its name suggests, Home-Food-Processing offers products for gardeners, food enthusiasts and cooks focusing on five categories: Processing, Preserving, Preparing, Cooking and Utility. The front cover features a set of black stoneware Fermentation Pots ($89.99 - $289.99), a Stainless Steel Cabbage Shredder ($135.99), a Fruit and Wine Press ($259.99) and an Electric Tomato Squeezer ($234.99). Inside, items are divided into categories such as Dehydration, Canning and Grinding; sample products range from a D-14 Stainless Steel Dehydrator ($1,049.99 - $1,415.99) and Pro-2100 Vacuum Sealer ($429.99) to a Cherry Stoner ($294.99). Assorted cookbooks like Blue Ribbon Preserves ($18.95) and Serving Up The Harvest ($16.95) complement the selection. A Bargain Page featured in the back includes smaller appliances like an Olive Pitter ($9.56), Kabob Holders ($12.56) and an Ice Cream Maker ($28.56). Orders can be placed by phone, mail, fax or online.

The direct mail promotions appearing in Mail Stream are tracked and written up by ParadyszMatera, a media brokerage services company, through its MarketRelevance(tm) Promotion Library. Click here to visit their site: <a href="http://www.paradyszmatera.com/direct.cfm"> ParadyszMatera.com.

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