Upper Deck Honors Air Jordan
In honor of Michael Jordan’s induction into the Naismith Memorial Basketball Hall of Fame, Upper Deck mailed a catalog featuring only autographed memorabilia and collectibles of “His Royal Airness.” The cover of the 10½” x 8” book featured a golden crest reading “Jordan 23 Hall of Fame” along with his signature in gold. Inside, a bind-in offered a 23% discount on orders of $75 or more, a nod to Jordan’s famous jersey number. Products include autographed framed photos such as “The Shot” ($999.99), The 1988 Slam Dunk Contest ($1,199.99), and “Coast to Coast” ($599.99). Other items include autographed jerseys from every era of his career, including a Laney High School Jersey ($1,699.99), and a 1984 Olympic Jersey ($1,699.99). Serious collectors can purchase an 8’ x 8’ square of game floor played on by Michael Jordan for $74,999.99. Orders can be placed by phone or online.
Cook’s Illustrated Offers Bamboo Cutting Board Premium
Ad-free bimonthly Cook's Illustrated has added a kitchen essential to its offer in order to win over home chefs. The overall promotion includes a 34-page sample magazine issue within a polywrap. Tips and recipes offer a taste of the publication's editorial, which promises, "We test the recipes so you don't have to." The practical premium, a 9" x 6" cutting board, is described as a $15 retail value that is made from eco-friendly renewable material. Furthermore, the brand, Totally Bamboo, was highly rated by the magazine's test kitchen, adding a clear connection with the title. The longstanding hard offer is $19.95 for 6 issues. Previous premiums have included a microplane zester, described as "our editors' top pick!"
Lillian Vernon Kicks Off the Holidays
Gifts retailer Lillian Vernon mailed a brightly colored red and green Early Christmas Sale slim-jim catalog offering free shipping on $55+ orders. The front of the 80-page book promotes big savings with, “Save up to 70%” and “Over 165 items marked down!” Copy throughout stresses affordability while tying in the holidays (“deck your halls without breaking the bank,” “thoughtful gifts affordably priced for everyone on your list.”) Featured products include Winter Sweater Wine Bottle Toppers ($5.98), 2010 Keepsake Photo Calendars ($9.98), and Dotz Hinged Wallets ($3.98), all of which can be discounted with larger orders of a single product. Toward the back of the catalog, “Lilly’s Kids” products are also featured, including Jumbo-Sized Towels (2 for $19.98), Duffel Bags ($24.98-$29.98), and an Inflatable Outdoor Playhouse ($99.98). Orders can be made by mail, phone, or online.
The direct mail promotions appearing in Mail Stream are tracked and written up by ParadyszMatera, a media brokerage services company, through its MarketRelevance(tm) Promotion Library. Click here to visit their site: <a href="http://www.paradyszmatera.com/direct.cfm"> ParadyszMatera.com.
