Demographics Archive
Mobilizing Moms With Social Media
E-Centric recently chatted with Maria Bailey, author of "Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technology" about whether marketers are doing a good job reaching maternal girls online...
What Ethnicity Says About How We Shop
As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process. ...
Brand President and (Sub-Brand) Vice President
On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly...
E-Marketing to Women: Soccer Moms Aren't the Goal
Is your Web site "pretty in pink?" If you're trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book "The Soccer Mom Myth" about what marketers are doing right and wrong ...
Women Don't Just Buy Brands, They Join Them
From "cocooning" to "cashing out" to "down-aging," noted marketer and author Faith Popcorn's predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out....
The Mother Load: Understanding Mom With Search Engine
Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message....
The Ultimate Metric: Marriage
It's time for some holiday fun. Richard H. Levey reports on how to measure results when seeking, uh, a mail order spouse. ...
Marketing to Muslims
Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims. ...
Top 10 Up & Coming Teen Sites
Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating....
Back to School Spending to Rise 7%
On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they'll be buying those pencils and books....
Who Likes Grocery Mail? Men Do
(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail....
Forget About Money – Kids Change Everything
Sure, there are oodles of events that alter your habits as a consumer. Graduating college, getting married, buying a pet, moving to a new city. But the big honkin' mother of all lifechanging events is, well, becoming a mother. Or a father, of course. ...
Toddlin' Online: A Real Kid Surfs in Real Time
Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences. How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued his interest. ...
Ripples Across the Pond: The Trends are Coming, The Trends are Coming
For several years, I had the pleasure of traveling to London each spring for the International Direct Marketing Fair. In addition to bringing home tons of news and story leads, I also always came back to the states with tips on what was going to be the next hot trend to jump across the pond. ...
Eastern Philosophy
(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you've multiplied that challenge. ...
Four Tactics for Engaging Women as Healthcare—and General--Consumers
Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey. ...
In the Cards: Do You Have Valentine's Mailbox Glut?
So, are you the type to obsess over finding just the right card for your sweetie on Valentine's Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?...
Preparing for the Population Pyramid Shift
What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli's crystal ball, the population pyramid looks more like an hourglass...
Hispanic Online Marketing: Beyond the Basics
Today there are relatively few online options that advertisers can use to target Hispanics. This reality is a result of two main factors. ...
The Luxury of Change: Trends for Upscale Marketers
Perhaps the rich are different...but in many ways companies targeting the wealthiest consumers aren't that different from those marketing to a mass audience. ...
Hispanic Online Best Practices: Integrated Marketing and Operations
The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation....
Young and Restless: Tips for Reaching Teens Online
Marketing to youth is one of the hottest yet most challenging topics in digital marketing--for good reason. ...
Hispanic Online Best Practices: Features and Functionality
Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key. ...
RU Ready 4 the DM Generation?
The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation. ...
Finding the Hispanic American Online
If you don’t figure out how to market to Hispanics over the next few years, you may not have a career in marketing. ...
