demographics

Marketing has also evolved, and what constituted "state-of-the-art" communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant....More

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing....More

Here is your chance to submit any questions you have about the Hispanic online market, from demographics, facts, and figures to strategy and Website development....More

Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers....More

In December, Toys ‘R’ Us opened its first store in mainland China with great expectations that the largest emerging consumer market in the world would rush to embrace its mascot Gregory....More