Data Debris

(Direct Newsline) Professional and personal e-mail activities are beginning to merge and users are showing a declining concern with spam, according to the sixth annual DoubleClick Consumer E-Mail study. According to the study, 57% of respondents view their work e-mail at work during the day at least occasionally, while almost as many view work e-mails from home in the evening (55%) and on weekends (54%). In addition, 48% of respondents check their personal e-mails at least occasionally at work during the day, with 21% doing so all the time, casting doubt on the notion of the "best time of day" to run e-mail campaigns, according to DoubleClick. Nearly half of all respondents reported owning at least three e-mail accounts. While 95% considered one of their addresses their primary account, 72% of respondents reported using a single address for making online purchases. The study, conducted by ROI Research and the Greenfield Online, polled 1,000 e-mail users via e-mail during May and June.