Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.
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Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.
As part of his new duties, Maradik will be responsible for the company’s customer relationship management systems. He will also manage its brand marketing, strategic alliance and revenue management operations.
Maradik’s new responsibilities come on the heels of David Kloeppel taking the reins as the company’s president. Kloeppel had served as Gaylord Entertainment’s chief financial officer during the past seven years.
Maradik joined Gaylord Entertainment in 2006 from SmartDM, a database marketing firm he founded.
