CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf.
The agreement enables Loyalty Lab to integrate Rapleaf’s influencer scores into loyalty programs for its clients.
This allows the companies to test a variety of marketing, loyalty and promotional efforts by:
Distributing discounts to customers who are more influential, based on their “connectedness” within the client’s customer base;
Improving offer relevancy by marketing offers based on the purchase behavior of friends;
Acquiring new customers by providing incentive for influencers to tell their friends;
Testing and previewing new products and services with the most influential customers
The new offering imports Rapleaf influencer data directly into Loyalty Lab’s system, where it becomes a key attribute for segmenting program members and aligning them to offers based on the strength of their influence scores.
“Loyalty Lab’s focus on permission-based marketing is a perfect environment for using social data to its maximum potential. The definition of a loyal customer can now be expanded from those that make the most purchases themselves to those that influence the most purchases through their social connectivity,” Rapleaf CEO Auren Hoffman said in a statement.
