Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.
“Each of these companies has clearly shown they are actively investing in making their loyalty initiatives compelling and engaging to their customers,” Kelly Hlavinka, managing partner at Colloquy told Direct Newsline.
Entries range from one-off promotions to enterprise-wide changes. “In some cases, we have had submissions that show the company has an understanding that it important to keep offerings fresh,” Hlavinka added. “In others, voters will find there is a clear holistic approach taken to the initiative.”
The finalists, by category, are:
Master of Enterprise Loyalty Award:
SCENE LP (Cineplex Entertainment/Scotiabank) – SCENE Rewards
Citi – ThankYou Network
Delta Air Lines – Delta SkyMiles
Loyalty Innovation in Retail Award:
Godiva Chocolatier – Godiva Chocolate Rewards Club
Kroger Co./American Dairy Association Mideast – Healthy Rewards
Oklahoma City Thunder (NBA) – CLICK! With your Guests
Loyalty Innovation in Financial Services Award:
Citi – Citi Forward
JPMorgan Chase & Co. – Ultimate Rewards
U.S. Bank – U.S. Bank FlexPerks Visa
Loyalty Innovation in Travel/Hospitality Award:
Bluegrass Hospitality Group – BHG Rewards
Delta Air Lines – Delta SkyMiles Medallion
Hyatt Hotels and Resorts – Hyatt Gold Passport/The Big Welcome Back
Innovation in Loyalty Marketing Award:
SCENE LP (Cineplex Entertainment/Scotiabank) – SCENE Rewards/Member Engagement Communication
Best Buy – Reward Zone Private Shopping Event
RecycleBank – RecycleBank
Readers within the loyalty industry are eligible to vote. To sign up for a login pass which will give access to program descriptions – and, in some cases, marketing material used – click here: http://www.colloquy.com/loyaltyawards.
The campaign descriptions and marketing materials presented alongside the ballots should provide ample incentive to vote. “More and more companies are looking for best practices,” Hlavinka said. “This platform gives them opportunity to learn about best practices outside of their industry sector.”
The honors will be presented at an awards ceremony Sept. 16, during the 8th Annual Colloquy Loyalty Summit in Phoenix, AZ.
The finalists were selected by an industry panel which included Direct Newsline’s Richard H. Levey as a media representative.
