The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer’s Association. Under the terms of the new arrangement, LoyaltyOne and Epsilon will offer intellectual assets and content to the Loyalty 360 association membership base.
Among the first collaborative efforts, Dennis Armbruster, VP of LoyaltyOne Consulting will be co-presenting a session with Andrew Pyper, senior director of loyalty and credit marketing at Loyalty 360’s upcoming Loyalty Expo.
“As pioneers and visionaries in the loyalty marketing space, LoyaltyOne and Epsilon bring a keen perspective to the challenges, opportunities and trends that impact our members’ businesses,” Mark Johnson, CEO of Loyalty 360, said in a statement.
“As our members work to develop initiatives that effectively engage their customers, build strong relationships, and drive long-term loyalty, we look forward to working with Loyalty One and Epsilon to educate the market about all aspects of loyalty marketing.”
