SmartFocus will help Harrods specify and design a data quality processing routine to clean, standardize and de-duplicate customer data from a range of sources across the business.
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Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.
The budget was not disclosed.
SmartFocus will help Harrods specify and design a data quality processing routine to clean, standardize and de-duplicate customer data from a range of sources across the business.
