Database/CRM Archive
The New Consumer: How to Reach An Audience Forever Changed by an Age of Austerity
In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and...
Wells Fargo Hitches Its Wagon to Streamlined Marketing Process | Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times...
Foxwoods Raises the Stakes With Integrated Marketing | Raising the Stakes
Of the five million people in Foxwoods Resort and Casino's data warehouse, four million hold the property's Dream Card. A new data initiative will help...
Analytics and Cloud Computing Help Crack the Customer Behavior Code
Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained...
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions...
Don't Ask For Feedback If You Don't Want To Listen
Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here's some tips on how to handle customer comments, both good and bad...
Provide Great Sales Support in a Tough Economy with a Marketing Portal
In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff...
Consumer Loyalty, Isn't that the Goal?
Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases...
In a Down Economy, Go Big or Partner Up
The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive...
How to Boost Your CRM End-User Adoption Rates
Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success....
Reduce Returns Before the Sale is Made
The longer you take to get product into a consumer's hands, the more their desire will fade, increasing the possibility of a return. Here's some things you need to do pre-sale to assure your overall return rates go down...
Let Consumers Know Exactly How You Will Fulfill Your Promises
You can promise your customers the world. But you need to communicate how and what you're going to do to make them choose you over the competition. Here's how you can make those pillars of promise become more than empty guarantees....
Immersive Customer Experiences Aren't Just for Customers
Your creative team's impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand's creative team on board with the marketing program...
Database Marketing in Tough Times
Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization. Here are five ways you can look like a hero. ...
Loyalty Marketing in Times of Economic Distress
Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level...
Successful Strategies for Security Initiatives
Data security doesn't end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn't guarantee that your company's data is secure. Find out what you need to do to keep your customers' information safe....
Customer Centricity Unlocks Advertising's Future
If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that...
Is Customization an Unreasonable Loyalty Value?
Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here...
Connecting the Dots Between Emotions and Customer Loyalty
Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty...
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy....
At American Airlines, Safety is Job #257
The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here....
Surprise Your Most Loyal Customers
What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough....
The Key to Customer Loyalty is Relationships
How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer's trusted advisor....
Be Defensive: Predict and Prevent Customer Attrition
How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you're checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back....
Brandanimation: Capitalize on United's Mistakes to Snare High Value Customers
Make one mistake, and your customer lifetime value can descend like a jet landing at JFK. Find out why a five-hour plane ride got Erik Hauser thinking about switching airline allegiances....
