Get the Message: The Importance of Internal and External Communications

The ball is in your court
So, which type of chief marketer or corporate communications executive will you be in the midst of this hellacious economic downturn? The one who feels empowered only because she has an empathetic CEO in place? Or the one who roles up his sleeves, connects the dots on employee communications, tags along on sales calls, listens to the customer pain points, and develops new marketing and revenue strategies for the organization? Thomas Paine might have been speaking about this particular marketing communications conundrum when he wrote, "These are the times that try men's souls."

Steve Cody is managing partner and co-founder of Peppercom and Deborah Brown is a partner and managing director.