Remember all those great corporate holiday cards and gifts you got in December?
By and large, neither do we. Sure, there were some yummy boxes of candy and a few really pretty cards. But for the most part, not much stood out.
That's why we were so taken with the card from Chicago agency LKH&S. Styled like an old-fashioned album cover, the card included a CD of holiday songs that looked like a 45-rpm record. The disc was mounted on a black plastic holder inserted in a white paper record sleeve.
“We've gotten a lot of positive feedback,” says managing director/principal Stanton Lewin. The card was sent to about 270 friends and current and former clients.
The songs on the disc — each selected by a different LKH&S staffer — range from “All I Want for Christmas Is You” by the Kidz Bop Kidz to “Punk Rock Christmas” by the Sex Pistols.
“Everyone was able to express themselves and their personality and that was really the goal,” Lewin says. Besides the CD, a donation to Toys for Tots was made in the names of LKH&S' clients.
Lewin thinks it's a mistake when agencies take the easy route and just buy a box of cards to spread holiday cheer.
“It's a touch point. We would never send anything out of here to clients that I didn't think somehow embodied creative thinking and some deep level of thoughtfulness.”
