KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award a $500 shopping spree each day. Site visitors click on items to add to their wish list until the tally reaches $500; then an instant-win game piece tells
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KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award a $500 shopping spree each day. Site visitors click on items to add to their wish list until the tally reaches $500; then an instant-win game piece tells if they've won all the items on their list. The format encourages browsing while daily drawings encourage repeat visits.
