CONAGRA FOODS
Shrek's Quest for the Crown
ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the “Shrek the Third” DVD release. People can enter UPC codes from Act II, Crunch 'n Munch, Hunt's Ketchup, Hunt's Manwich, Hunt's Snack Pack and Peter Pan products at www.shrekspert.com for a chance to win one of three $1,000 Visa gift cards and a limited edition Shrek Litho Poster. Other prizes include “Shrek” DVDs, T-Shirts and lunchboxes. The site also includes a rebate offer for $3 off the “Shrek The Third” DVD with the purchase of five ConAgra items. Online marketing and packaging support the promotion, which runs through Dec. 31.
Agency: ePrize, Bridge Worldwide
KB HOME
Magical Dream Sweepstakes
To kick-off a collaboration between KB Home and Disney Consumer, the Magical Dream Sweepstakes lets people who visit a KB Home community enter for a chance to win one of 10 children's Disney-themed bedrooms. In addition, Disney-themed merchandise, including children's lunch boxes, watches, notebooks, crayons and more, will be given away during the promotion, which runs through Nov. 25.
Agency: in-house KB Home
KRAFT FOODS
Have A Happy Sandwich
Kraft Foods is giving grilled cheese lovers their 15-minutes of fame through a video contest on MySpace. Ten- to 15-second videos showing their version of a Kraft Singles “Have a Happy Sandwich” commercial can be uploaded to www.myspace.com/haveahappysandwich for a shot at $50,000 and the chance to have their creation aired as a national commercial. A digital camera will be awarded to randomly selected MySpace friends each week of the contest, which runs through Nov. 12. Visitors can vote for their favorite video between Nov. 26 and Dec. 10. The winner will be revealed at the end of December.
Agency: Nitro, Ogilvy Action
