WISE FOODS
Bravos video contest
Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The company is kicking off a mobile tour at college campuses on the East Coast and during Spring Break in South Beach in Miami. And starting Feb. 4, people can enter a video contest at www.Bravos.com to vie for the title of biggest Bravos Flavor Fanatic and $10,000. Other prizes include iPod Nanos and iTunes gift cards. On-pack materials and in-store merchandising will support the promotion, which runs through April.
Agency: Brandmovers
PROCTER & GAMBLE
Dawn It Only Takes One Sweepstakes
Procter & Gamble has launched an online sweepstakes promoting its Dawn Direct Foam dish soap offering $5,000 toward a Hawaiian vacation getaway. Registration is available at www.Dawn-Dish.com. Daily prizes of the product and a branded T-shirt will also be distributed. Online marketing supports the promotion, which runs through June 30.
Agency: Barefoot Advertising
H.J. Heinz Co.
Smart Ones Fruitastic Recipe Contest
The H.J. Heinz Co. is out with a new line of frozen meals, called Weight Watchers Smarts Ones Fruit Inspirations, and the company is searching for a new entrée as part of an online contest. People can submit recipes to www.eatyourbest.com through June 1 for a chance to win $5,000 and a trip for two to Los Angeles for a cooking lesson with celebrity chef Devin Alexander. The winner's name and hometown will appear on Smart Ones boxes featuring their inspired recipe. PR, on-pack stickers and in-pack inserts and online marketing support the promotion.
Agency: Promotion Fulfillment Center
