Apple Turns Disruption Into Appleade
Service disruptions are usually bad news for marketers. But somehow, Apple can turn disruptions into lemonade. Click here to read why their "We'll be back soon" Post-It icon generates a ton of positive press....
Demystifying Marketing 2.0
The term Marketing 2.0 is on the verge of becoming a part of a marketer's vocabulary. But how should it be defined? Click here to avoid a conversational faux pas. ...
Serve Men's Brands Up With a Good Laugh
Want to sell to men on Super Bowl Sunday? Make them laugh. Why does humor appeal to guys? Click here and find out....
Target To Bloggers: Drop Dead
Hey Target: Wake up and smell the blogosphere. Click here and read why Public Relations guru Len Stein says Target's communications policy doesn't match its customer experience. ...
Database Marketing Vendors: Time to Jump on the Green Bandwagon?
With the number of post-holiday catalogs flooding his mailbox, Jeff Zabin wonders how many direct marketers are on a green mission. Click here to find out what Zabin has found out, and what companies are doing to cut down on environmental waste. ...
Should China Be Next on Your Marketing Agenda?
Marketers are rushing to China in hopes of reaching a rapidly growing population of consumers with disposable income. Click here to see why the rush to establish ties in China may be premature....
In 2008, Advertisers Feel the Influence of Social Media
Social media exploded in 2007, but where is it heading in 2008? Click here for 10 major social media developments the folks at Avenue A | Razorfish expect to see this year....
Brandanimation: Gene Simmons Knows Best -- At Least Certainly Better Than Kodak
Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons' marketing advice on "The Apprentice."...
Health and Pharmaceuticals: Advertising Bang-for-the-Buck is in the Buzz
Social media is doing wonders for businesses like consumer packaged goods. Can other areas like the pharmaceutical industry find the same success? Click here to find out what consumers attitudes are towards healthcare-related products in online media....
Just How Super is the Super Bowl?
Blurb: Is your brand super for Super Sunday? Click here for results from Brand Keys' sixth annual Super Bowl Engagement Survey, which shows that when it comes to advertising ROI, upsets are not limited to the playing field....
Women Don't Just Buy Brands, They Join Them
From "cocooning" to "cashing out" to "down-aging," noted marketer and author Faith Popcorn's predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out....
Predictive Modeling: Turning Data Into Insight
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan's tips on how to get started....
The Mother Load: Understanding Mom With Search Engine
Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message....
You Want a Latte With That? McD's Brews Up Coffee Strategy
McDonald's is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D's customer base is loyal enough to choose it over rivals like Starbucks and Dunkin' Donuts....
The Color of Conservation: Tips for Going Green Online
It's not that easy being a green Web site. Marketers need to determine the right approach to creating effective Web-based communication that will capture the spirit of environmental conservation becomes crucial to the success of Web site initiatives. Click here for 10 tips from SiiTE Interactive founder Alan Ruthazer....
