Web 2.0 Damage Control
In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs....
Crown Royal Kept IROC From an Earlier Grave
Did Diageo's Crown Royal brand kill the International Race of Champions, or did it extend IROC's life for three more seasons? Click here to find out why NASCAR's lift of an unofficial spirits sponsorship ban left the event high and dry....
Does Your Brand Travel, or Get Lost in Translation?
Mis-translation and product names that don't travel well can be real problems for global product managers and Web site owners. Here are some humorous and horrible translation blunders that have got marketers in hot water....
How to Leverage your Corporate Blogging Strategy
The reality of blogging is this: the more you do it, the more opportunities you have to engage in dialog. This is the epiphany that led Chris Baggott to study blogging as a measurable marketing tool, and why corporate blogging needs to become a part of your marketing strategy. ...
The Real World Marketing Value of Virtual Events
Virtual events can replicate all aspects of a physical event—without all the hassles and costs of producing a physical event. Brent Arslaner tells you how your company can benefit from hosting a shindig online....
BrandAnimation: What Every Marketer Can Learn From Guitar Hero
The Red Octane and Activision-published videogame Guitar Hero is a perfect example of how you can get an audience interested in anything if you use a clever engagement mechanism that stimulates customer involvement. ...
The Secrets of Segmentation Success
Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site....
Brand Management By Motivation: Give Your Customers Some Credit
The old Theory Y concept of management opines that consumers are inherently motivated and ambitious and just need to be encouraged in the right way. Today, some brands are following that school of thought. Click here for more....
Brace Yourself For Marketing's Perfect Storm
The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index....
Search and Leverage: Manage Your Brand's Reputation Online
A critical part of managing a brand's reputation is monitoring for negative publicity online. To find out what you should do to keep your brand's name clean, click here....
Don't Boil the Ocean: Focus on Important Customer Experiences
When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base....
Is KFC Counting its Chickens Before They Broil?
KFC's already gone trans-fat free, but will the rumored broiled chicken be as finger lickin' good? Find out why Robert Passikoff, Ph.D. thinks KFC's fans will remain loyal....
Finding Your Evangelists
So who is talking about your brand? The evangelists. Find out who they are, and where they are talking about you....
The Global Loyalty Infusion: Best Practices and Innovations Around the World
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what's working around the globe....
Newspapers Take Advantage of The Catch… Or Do They?
Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they're engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing? ...
