The Write and Wrong of Online Article Writing
Writing articles for online publications aimed at your specific target is a great way to reach prospects. But what's the right way to win over your audience? ...
Digital Directions: A Road Map for an Uncertain Economy
Has the economy caused you to tighten your purse strings? Then it's time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition. ...
The Key to Customer Loyalty is Relationships
How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer's trusted advisor....
Digital Media Issues: What to Watch in 2008
Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here's 10 important online issues to consider this year...
Get SaaSy to Compete in Interactive Marketing
Sure, most marketers consider themselves part of the fast-changing, celebrated, knowledge-based economy. But they can learn a lot from those Rust Belt heavy-metal companies that managed to survive an upheaval of their own. When globalization uprooted American industry, manufacturers and distributors rapidly turned to technology—and ultimately the Web—to reshape their processes. Learn how SaaS may do the same for marketers....
Be Defensive: Predict and Prevent Customer Attrition
How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you're checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back....
Brandanimation: Capitalize on United's Mistakes to Snare High Value Customers
Make one mistake, and your customer lifetime value can descend like a jet landing at JFK. Find out why a five-hour plane ride got Erik Hauser thinking about switching airline allegiances....
Blogs Let Amateurs Steal Your Business Expertise
You know you're the expert. But the problem is, there's a blogger out there stealing your thunder, and pushing you and your expertise down the search engine rankings. Find out why blogging is just as important as search engine optimization and pay per click strategies....
Satisfaction is the Key to Customer Experience Design
There's no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. It should be seen as a strategy though, and not an accident....
How March Madness Can be March Ad-ness
Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element. ...
Business and Personal Blogs Are Not the Same
There's a big difference between setting up a personal blog and developing an effective corporate blogging strategy. Find out how the two differ, and how to know if your corporate blogging strategy works....
Slicing and Dicing the Cashtomato.com Promo
Is bad publicity really good publicity? It depends on how want to slice Cashtomato.com's free money event on Feb. 29 in New York....
Insourcing Versus Outsourcing: The Challenge of Today's Multichannel Marketer
Marketers do a good job at handling their in-house systems on a daily basis. But do they have the skill sets to access and track customer behavior? Michael Caccavale offers a primer on what marketers should consider about outsourcing...
Influence the Influencers: The Role of PR Agencies in Social Media
Its no surprise that public relations gurus were among the first to embrace social media. Learn what worked and why, and how marketers can make online networking work for them....
Passionistas: The New Empowered Consumers
The era of Web 2.0 has brought to life a culture of passionate online users—the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create the dialogue, they direct others to content and they can make branded messaging prolific. All you need do is listen....
