Is Customization an Unreasonable Loyalty Value?
Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here...
Connecting the Dots Between Emotions and Customer Loyalty
Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty...
Translation as a Competitive Advantage
Nothing should prevent the international reader from understanding what you want to communicate. Rather, if you do it right, language could be a competitive advantage as you enter new markets. How does this affect you as a marketing executive? ...
The Contemporary Sisyphus: America's Auto Industry is in a Rut
Although Detroit has spent years trying to conquer seemingly insurmountable issues, the American automotive manufacturers as a group have unfortunately failed to deliver any significant turnaround. The problem stems from Detroit's losing its American audience because the public no longer views U.S. auto manufacturers as credible....
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy....
To Know Your ROI, You Need to Know What You're Doing
The old adage is true—if you don't know where you're going, how will you ever get there? Good campaigns focus on developing strong, creative and powerful messages that generate expected, desired and measurable calls to action. This week, Reid Carr discuses why the success or failure of a campaign stands on a clearly defined set of objectives. For more, click here....
At American Airlines, Safety is Job #257
The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here....
Wal-Mart Cracks the Code on Social Media Integration
Wal-Mart is the biggest retailer in the world, but it hasn't always been considered a paragon of online innovation. Read why Jeff Zabin feels that its June 2007 Web redesign has helped it achieve social media integration. ...
Taking Advantage of Anniversaries
A date itself is not something your customers will get excited about. But the things you do to make your anniversary significant for them can generate interest, sales and customer loyalty. ...
Can a Blogging Contest Really Increase Leads?
Can you grow your prospect and customer files by paying people to blog about your product? Self-proclaimed Internet celebrity Reed Floren says it works, and he has proof. Read why Tim Parry says this would be a marketer's path to failure....
Green Brands Must Communicate Their Efforts to Consumers
Marketers with an environmental stance need to step up and let their customers know about their pro-earth agenda....
Comments: Keeping Stupid People from Ruining Your Blog
You're all set to launch a blog, but you see what kind of ruthless comments are being left on other social media sites. Here are some tips on keeping stupid people from leaving comments that can drive potential customers away....
Essential Signposts for Telling a Brand Story
What makes a brand a brand, besides a fancy label and packaging? One thing is an emotional aura that can transcend a product to give it a consumer relationship. Find out how to transcend your brand from an item on a shelf to a must-have product....
Surprise Your Most Loyal Customers
What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough....
April Fool's: The Day Your Marketing Prank Can Work… Or Backfire
By the time you read this article, you'll have fallen victim to some marketer's April Fool's prank. There's just no escaping April 1. Find out what's worked in the past, and why some marketers have instead looked like fools....
